Senior Vice President, Chief Marketing And Communications Officer

CentraCare has partnered with WittKieffer in the search for a Senior Vice President and Chief Marketing & Communications Officer. To be considered, please apply on the WittKiefer website (https://wittkieffer.com/positions/200160).

JOB SUMMARY:

This is an exciting opportunity to develop and implement marketing and communications strategy in a rapidly growing health system committed to providing the best care to its community and developing the next generation of rural providers through a new, innovative partnership.

CentraCare is a $1.85 billion integrated health system with more than 12,500 employees and providers, serving ten hospitals (one of which is under a management agreement) and 30 clinics across central and southwestern Minnesota. CentraCare has enjoyed a long history of clinical excellence, a strong financial position, and significant market share in the communities it serves.

Reporting directly to the Executive Vice President and Chief Operating Officer of CentraCare and President of St. Cloud Hospital, the CMCO has direct oversight and accountability for the development and implementation of CentraCare's marketing and communications strategy.

The CMCO has a dotted line reporting relationship to the President and CEO of CentraCare, and they will be charged with assessing the current state of the function and optimizing the department to ensure proper alignment across the system. This executive will also play a key role with the new medical school serving as the lead point of contact for all marketing and communications.

The CMCO must be an inclusive, equity-minded leader with the ability to connect with audiences of different backgrounds and experiences to improve reach and drive engagement, both internally and externally, with broad functional experiences in the areas of communications, brand marketing, media and public relations, market research, market presence and positioning, strategies to support market growth, customer relations management (CRM), data driven marketing (DDM).

EDUCATION:

Bachelor's degree in marketing, communications, or related degree required.

EXPERIENCE:

Minimum of five years senior leadership experience in marketing and communications is required.

PREFERRED QUALIFICATIONS:

Master's degree preferred.

Experience in health care preferred.

ADDITIONAL QUALIFICATIONS:

Solid leadership, project management, negotiation, and organization skills required.

Must be familiar with DDM, CRM, LVP, SEO/SEM, web, web 2.0/3.0, and mobile content delivery methodologies.

CentraCare has made a commitment to diversity in its workforce. All individuals including, but not limited to, individuals with disabilities, are encouraged to apply. CentraCare is an EEO/AA employer.

CentraCare has partnered with WittKieffer in the search for a Senior Vice President and Chief Marketing & Communications Officer. To be considered, please apply on the WittKiefer website (https://wittkieffer.com/positions/200160).