Senior UX Researcher, Quantitative + Mixed Methods

Why PlayStation?

PlayStation isn't just the Best Place to Play - it's also the Best Place to Work. Today, we're recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

Senior UX Researcher (Quantitative + Mixed Methods)

This is a fantastic opportunity to join the PlayStation Platform Experience Research Team. We are seeking an exceptional Senior UX Researcher to join our interdisciplinary team, part of the Platform Experience Group. You'll join a unique team that is tasked to explore new ways to transform and diversify our business into new areas with a focus on new customers needing new solutions, while remaining true to PlayStation's central mission. In this role, you will be leading innovation research projects in collaboration with Product Management, Design, Engineering and other partners. You are an upbeat advocate of a user-centered and insights-based approach to innovation strategy and development. You are proactive and self-motivated to drive innovation, striking the right balance of rigor and speed. We are seeking a strong performer in all aspects of UX Research, with a specialization in Market Research and Quantitative Methods. The ideal candidate will have strong experience in research, a keen interest in emerging technologies and trends, and a passion for fostering a culture of innovation.

Responsibilities

• Lead the exploration and evaluation of new ideas, technologies, and trends relevant to the company's products and services.

• Lead end-to-end research efforts, from market analysis and generative research, to value prop and concept testing of early concepts and top of the funnel ideas.

• Analyze and synthesize quantitative and qualitative data to derive practical insights and recommendations toward innovative solutions.

• Assess the potential impact and viability of new technologies, products, or services, and present findings in a concise and compelling manner.

• Develop and/or implement research methodologies and strategies, from market and competitive analysis to trend forecasting, to inform decision-making and prioritize innovation initiatives.

• Implement targeted innovation investigations, including methods to uncover Product-Market Fit, Value Chain Analysis and Willingness to Pay.

• Be responsible for the work of vendors and researcher partners on large ad-hoc and recurring quantitative research programs.

• Collaborate closely with cross-functional teams, including designers, developers, and product managers, to ensure alignment to and understanding of research insights.

• Contribute to a culture of open-mindedness, risk-taking, and continuous learning within the Innovation Research team, driving curiosity, creativity, and adaptability.

• Collaborate closely with peers from UX Research, Consumer Insights, Product Analytics, and Business Intelligence.

• Manage multiple programs simultaneously across the innovation portfolio, ensuring timely delivery.

• Act as a coach and mentor on Quantitative Research techniques to researchers and cross functional partners. Push them toward innovative and creative thinking when approaching research challenges.

Requirements

• Bachelor's or Master's degree in a relevant field, such as Human-Computer Interaction, Human-Centered Design, Anthropology, Cognitive Science, or Psychology. PhD a plus.

• 6+ years of proven experience in UX Research, Product research, Design Research, or related fields.

• Proven track record of driving innovative solutions and delivering impactful results.

• Strong analytical, problem-solving, and critical thinking skills, with the ability to make data-driven decisions.

• Outstanding knowledge of Market analytics including market sizing, driver analysis and segmentation.

• Experience executing research to inform business model design, including methods such as Willingness to Pay, Choice Modeling and Max Diff.

• Proficiency in quantitative methods (e.g. survey design and implementation, benchmarking, A/B and multivariate experiments, statistical analysis, modeling, reporting, behavioral analytics, etc.)

• Proficiency in SPSS, R, Python, or similar modeling language.

• Methodical and organized approach to competitive analysis and trend research

• Solid knowledge of industry-standard UX research methods including ethnographic, evaluative methods, and quantitative research methods.

• Excellent communication and presentation skills, with the ability to articulate complex ideas and insights to diverse audiences.

• Extensive experience providing deep insights through compelling visualization and storytelling through data. A keen eye for distilling data in enticing outputs such as Infographics, User Personas, Mental Model Maps, Experience Maps, User-flows, etc.

• Passion for translating findings into strategic product and design recommendations

• An entrepreneurial approach and a passion for driving innovation in a fast-paced, dynamic environment.

• Prior experience working at a startup, innovation lab, creative agency, or related, a plus.

• Proficiency in product analytics/telemetry methods and tools, a plus.

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At SIE, we consider several factors when setting each role's base pay range, including the competitive benchmarking data for the market and geographic location.

Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.

In addition, this role is eligible for SIE's top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.

The estimated base pay range for this role is listed below.

$165,500-$248,300 USD

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy or maternity, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.