Senior Strategist, Influence

About Ogilvy

Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry.

About the Role

Senior Strategists, Influencer have a strategic mindset and deep knowledge in the social media space. They have superior relationship building skills and are team players. They will be responsible for the execution of the day-to-day influencer marketing activities on behalf of brands, using influencers as brand advocates, content promoters, and content contributors as well as building deep strategic plans that focus on a melding of creative storytelling and business-driven data results.

What You'll Do

• Collaborate with internal teams to create influencer programs and distribution strategies that align with client goals and objectives

• Present campaign strategies, POV's, influencer selects, briefs, day-to-day updates and campaign results to internal teams and client

• Oversee research, identification, and relationship management with influencers that help meet brand goals via influencer partnerships supported by SaaS toolbox

• Establish and maintain relationships with key contacts within the influencer space while also ensuring that client/agency relationships exist on multiple levels and grow over time

• Create and conduct influencer brief for creatives and influencers

• Analyze and access campaign to provide valuable insights and opportunities

• Remain on the pulse of influencer marketing trends to ensure creative, maximum exposure

• Efficiently and effectively plans and mange influencers at large-scale events

• Ensure campaigns are correctly tracking to the campaign budget, inclusive of consideration of SAG

• Ensure campaign performance aligns with brand and industry benchmarks

What You'll Need

• Minimum of 4 years of experience in social media influencer strategy and execution; experience in driving talent partnerships

• Proven ability to develop meaningful influencer relationships that result in authentic story-telling that drives impact

• Proven ability to identify relevant influencers and conduct effective outreach

• Proven ability to professionally and effectively present to and communicate with clients on a daily basis

• Experience with paid social media in support of influencer campaigns

• Proven ability to shepherd the development of legal contracts with influencers

• Experience working with influencer and content management tools

• Understands influencer search tools and platforms to assess the effectiveness of an influencer

• Understanding of or experience with SAG is not required, but a plus

• Experience in the telecommunications industry

How We'll Support You

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We'll empower you with the tools you'll need to succeed. We'll give you the autonomy to seek out new paths and better ways of doing things. We'll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we'll provide opportunities for you to do work of which you'll be proud, with people you'll be proud to call your teammates.