Senior Strategist - Hum

Verizon Communications New York , NY 10007

Posted 3 weeks ago

What you'll be doing...

WHY WORK HERE?

At 140 West, you will be part of the energy that's evolving the Verizon brand to become a leading technology player. The new Tribeca space will bring together some of the industry's sharpest minds across a multitude of disciplines, creating an integrated team that can be responsive and innovative across every Verizon touch point.

JOB SUMMARY

The Senior Strategist for the Hum business works at the in-house agency and is responsible for the strategic leadership on Hum,a vehicle diagnostic and tracking system from Verizon.The Senior Strategist will generate the overall communication approach and shape the creative for Hum using fact-based decision making.They will partner with internal and external teams and work with CMI (Verizon's in-house research and insights teams) to plan, design and conduct research and build a process to continuously improve the effectiveness of our creative solutions.The Senior Strategist will acquire and share deep knowledge of the industry, including the telematics landscape, category disrupters and key business issues that affect Verizon.They will supervise a data analyst and be responsible for producing frameworks and a POV that drives high-level decisions and recommendations. Additionally, and perhaps most importantly, our ideal candidate has a collaborative, friendly personality and is able to build strong relationships with both internal and client teams.

KEY RESPONSIBILITIES

  • Develop strategies that resolve complex problems using data analysis and creativity.

  • Form strong working bonds with internal clients to become their trusted strategic partner.

  • Bring strategic thought leadership to marketing and brand challenges.

  • Craft creative briefs that synthesize Hum brand understanding with consumer insights.

  • Facilitate team brainstorms to stimulate unexpected ideas and initiatives.

  • Collaborate with creative teams to refine executions.

  • Work with CMI on approaches to uncovering the answers to the challenges.

  • Cultivate solid relationships with 140 colleagues, external partners and Verizon clients.

  • Works with the 140 Director of Planning to leverage enterprise view and opportunities.

What we're looking for...

SKILLS AND KNOWLEDGE REQUIRED

You'll need to have:

  • A four-year College Degree.

  • 8+ years of experience in agency and/or client side creative strategy or brand planning roles.

  • Previous roles can be: Planner / Senior Planner, Digital Strategist, Consumer Engagement, Communications Planner.

Ideally, you'll have:

  • Unquenchable curiosity about people and brand behavior.

  • Able to accomplish work independently with minimal guidance.

  • Comprehensive knowledge of digital and social channels/platforms as well as "what's next".

  • Ability to organize and work with complex information and data.

  • Exceptional communication, organizational and time management skills.

  • Flexibility, patience, empathy and a sense of humor.

  • Ability to formulate smart POVs on industry related topics and socialize them.

  • Creative Brief and Strategic Framework Development.

  • Able to deliver the message clearly and concisely, a strong story teller.

  • Shows confidence in front of an audience; ability to be the 'center of the room'.

  • Experience building learning plans for both quantitative and qualitative research initiatives.

  • Working knowledge of common planning tools (e.g., Mintel, Iconoculture, etc.).

  • Manages daily priorities and proactively identifies future opportunities for the brand/business.

  • Demonstrated curiosity for trends watching.

  • Sound business and professional ethics.

  • Client-side experience not mandatory but will be a plus.

Keyword: VZConnect

When you join Verizon...

You'll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America's fastest and most reliable network, we're leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we're about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.

Equal Employment Opportunity

We're proud to be an equal opportunity employer- and celebrate our employees' differences,including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.


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Senior Strategist - Hum

Verizon Communications