Senior Strategist, Crm, Mrm//Mccann

Mccann-Erickson Worldgroup New York , NY 10007

Posted 1 week ago

Senior Strategist, CRM, MRM//McCannLocation / New York

Date / February 15, 2019

Core Duties/Responsibilities

Job Title: Senior CRM Strategist

Our ideal candidate is ready to hit the ground running to help guide clients to better customer relationships through research, analysis, insights, and planning. You know CRM from end-to-end. You know email, mobile, data and technology and love to bring these together to drive deeper engagement, loyalty and customer lifetime value. You inspire creative work that is delivers on a strategy and you love to see results.


  • Develop and manage multichannel CRM programs from concept through execution.

  • Manage communication calendars and test plans

  • Develop and action customer segments, from persona development to messaging, cadence, and offers.

  • Work in tandem with analytics lead to recommend ways to understand audiences, impact of strategies and recommend a path forward

  • Work closely with partner vendors to execute campaigns seamlessly

  • Craft success stories to be shared with internal client stakeholders how we put our work to work

  • Develop focused, insightful, and inspiring creative and digital briefs

  • Work closely and collaboratively with strategy team, account, UX, and creative teams at the agency to deliver smart, differentiated, and strategically grounded ideas to the client.

Required Skills


  • About 5-7 years of experience as a strategist, with a focus on digital CRM for at least 3 years.

  • Experience managing CRM campaigns and programs sifting through customer data and insights to develop communications plans, offers and engagement strategies.

  • Thorough understanding email strategy, best practices and trends. A solid belief in the role of the email channel in driving customer relationships through data, insights and technology.

  • Experience building customer journeys and developing strategies based on journey insights.

  • Demonstrated ability to construct insightful, logical, (data informed) strategic thinking (briefs, presentations, POVs, etc.) that guides creative approaches.

  • Solid primary and desk research skills - ability to creatively use a mix of tools to uncover deep organizational, media, and audience insights; experience designing, conducting, and analyzing qualitative and quantitative target audience research

  • Passionate about ideas and digital on top of, and excited by both new advertising/brand ideas, and the emerging digital possibilities and how they can be used for client business, with a perspective on what's next

The qualities we are looking for :

  • A self-starter who is genuinely interested to get inside of and understand a problem in order to bring the right insights, information and inspiration to solve it

  • Always looking to learn and improve - curious to learn about new things and develop new skills, and motivated to always challenge themselves to make their work/thinking air tight

  • Be an investigative reporter when it comes to analyzing data in order to understand what's really happening, how people are interacting with sites and apps

  • Inspired to drive next-level CRM with innovative ideas and data-driven mindset

  • Experience in email, mobile, social, and web.

  • Strong writing skills - easily express thoughts and insights in a simple manner

  • Work with analysts to report on performance, create benchmarks, and develop recommendations for content optimization and future content creation.

At MRM//McCann, Relationship is our middle name.

We employ the most innovative talent in the industry to drive digital transformation for our clients' businesses and provide creative solutions to help brands grow meaningful relationships with people.

MRM//McCann is a leading customer relationship agency that leverages the power of creativity, the beauty of data, and the magic of technology to help brands grow meaningful relationships with people.

Do you excel when working in a team? Are you fascinated by the endless possibilities that technology brings to marketing? Are you ready to transform our world?

If so, you will thrive in our culture based on the Important Things We Believe (I.T.W.B.s)

  • Ideas power everything

  • We're Better Together

  • We'll figure it out

  • Complexity can be managed

  • It only counts if we deliver

  • Technology is magic

MRM//McCann is a leader in Gartner Inc.'s annual "Magic Quadrant for Global Digital Marketing Agencies" report. Gartner Magic Quadrants are based on an exacting methodology where agencies stand out for their strategic services, including business strategy and digital business transformation skills. MRM//McCann is noted for its global vision and strategy, and its use of tools and analytics enabling clients to deliver a measurable business impact as the result of those strategies.

We love our diverse workplace! MRM//McCann is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status or any other occupationally irrelevant criteria.

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Senior Strategist, Crm, Mrm//Mccann

Mccann-Erickson Worldgroup