Senior Strategic Marketing Director

The RealReal is the world's largest online marketplace for authenticated, resale luxury goods. Through our work, we are committed to contributing to a sustainable future, both for fashion and for our employees. Authenticity is a core component of our business; we value it in our products and we celebrate it across our teams by encouraging every TRR employee to bring their REAL authentic selves to work each day. We're hiring, and we'd love for you to join our dynamic team!

As a Senior Strategic Marketing Director, you are responsible for driving the long term strategy of our marketing team in conjunction with other marketing leaders and cross-functional partners. You understand emerging market trends and develop cost-efficient customer acquisition and retention strategies across channels. You work with the rest of the marketing team and other internal stakeholders. You understand variances in performance and are able to develop corrective solutions. You are accountable for the longer term results of the marketing function at The RealReal.

What You Get To Do Every Day

• Contribute to the development of short-and long-term vision and strategic plans for customer acquisition and retention

• Understand product usage and customer and financial data to develop a cohesive customer by cohorts and customer archetypes

• Generate insights from internal analytics and financial models and research of commercial and technology development within the industry

• Research, coordinate, and prepare operational updates and business plans that support the business strategy and objectives.

• Lead components of annual operating budget plans including outlining key components of strategic initiatives, researching alternatives, developing estimates, and coordinating inputs from functional areas

• Develop and share knowledge on marketing strategy, future channels and tactics across TRR to ensure organizations are aligned to long term plans.

• Build relationships across the business to drive commitment and implement innovation and transformation activities related to marketing strategy. Work closely with product, engineering, sales and merchandising teams on longer term customer acquisition and retention plans

What You Bring To The Role

Minimum Requirements:

• 12+ years of experience in strategy, marketing and analytics or some combination thereof

• 2+ years of experience in financial modeling, planning and forecasting

• Bachelor's degree required

• Strong analytical skills with experience in analyzing raw data, drawing conclusions, and making recommendations

• Highly collaborative with strong communication and interpersonal skills

• Proven ability to work cross-functionally

• Ability to travel up to 10%

Preferred Requirements:

• Experience and knowledge in technology enabled services and software businesses is highly preferred.

• Experience in management consulting and retail companies

• Proficiency in data manipulation languages and visualization tools (e.g. SQL, Looker)

• Agency experience

Compensation | Benefits | Perks

• Employee Stock Purchase Plan (purchase stock at discounted rates)

• 401K (with company matching up to $1000)

• Medical, Dental & Vision Insurance

• Paid parental leave

• Unlimited Discretionary Time Off (DTO) & 10 Paid Holidays

The expected salary range for this role is $203,375.00 - $228,796.00. To determine starting pay we carefully consider a variety of factors, including primary work location and an evaluation of a candidate's skills, experience, market demands, and internal parity. Additionally, salary is just one component of TRR's total rewards package. Depending on role, employees may also be eligible for a bonus program, incentive pay and benefits.

GHR9068 #LI-KR50 #LI-Hybrid

The RealReal is the world's largest online marketplace for authenticated, resale luxury goods, with more than 30 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have hundreds of in-house gemologists, horologists and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by thousands of brands across numerous categories-including women's and men's fashion, fine jewelry and watches, art and home-in support of the circular economy. We make selling effortless with free virtual appointments, in-home pickup, drop-off and direct shipping. We do all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as handling shipping and customer service. At our 13 retail locations, including our twelve shoppable stores, customers can sell, meet with our experts and receive free valuations.

The RealReal is committed to providing an equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status. We will consider qualified applicants for a position regardless of arrest or conviction records. At TRR, People Come First. That's why diversity and inclusion are vital to our priorities as an equal opportunity employer. You can read about our Diversity Equity and Inclusion program here.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.