The Senior Specialist, Website Content ("Senior Specialist") will manage the day-to-day functions of the Ryan websites and Intranet, as well as support Marketing Automation programs and CRM integration, KPI and digital marketing analytics for reporting sales funnel conversion from Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs). The Senior Specialist will be responsible for updating and managing the content across all Ryan websites, while interfacing with appropriate resources to address and resolve performance issues.
Duties and responsibilities, as they align to Ryan's Key Results
Responds to client inquiries and requests from tax authorities
Supporting Ryan's digital webinar channel, working with internal clients and managers to develop and launch the program and supporting promotion
Supporting Ryan's email marketing channel in the development and launch of internal and external communications
Support new site launches with content migration and optimization
Troubleshoot the websites and interface with IT and developers as necessary for performance issues
Manage website audits to ensure compliance to guidelines and consistency across sites
Update and manage website and intranet content, as well as all digital marketing channels, including:
Working comfortably with Marketo, CRM, and Google Analytics to track, analyze and report on Digital Marketing activities and ROI analysis
Working comfortably with social marketing programs to support digital lifecycle from lead acquisition, through the sales funnel from a MQL to a SQL and eventual engagement
Optimize content meta tags for search engines
Analyze data from Google Analytics and prepare reports for suggested improvements
Maintain consistent branding across sites
Develop and maintain a master calendar for editorial and marketing work for website
Design and modify images for use on the websites
Support social media efforts
Manage emails submitted through website, responding or forwarding as appropriate.
Education and Experience:
Bachelor's degree (B.A. or B.S.) from a four-year college or university, and four to six years related experience required.
Working experience with a Content Management System (CMS); Episerver preferred
SharePoint content management
Basic knowledge of Google Analytics
Basic knowledge of Internet Information Services (IIS) 7.0
Demonstrated ability to manage multiple projects and complete work according to deadlines
Able to work independently or as part of a team
Strong written and verbal communication skills.
Certificates and Licenses:
Valid driver's license required.
This position has no supervisory responsibilities.
Standard indoor working environment.
Position requires regular interaction with employees at all levels of the Firm; interface with external vendors, developers, and clients also necessary.
Frequent long periods of sitting while working at computer.
Travel requirement: less than 25%.
Equal Opportunity Employer: disability/veteran