The Sr. Marketing Specialist position is responsible for helping with the strategic development and execution of marketing initiatives related to retention and acquisition of service line patients. Bachelor's degree required, with preference given to those with degree in a related field such as marketing, communications, journalism or business. Minimum of 3-5 years of experience required. Solid understanding of consumer marketing journey and strategy preferred.
Serves as a representative for Atrium Health and for the Corporate Communications, Marketing & Outreach team helping coordinate and execute service line patient retention and acquisition campaigns and provides excellent customer service in all interactions externally and internally.
Collaborates with the Manager(s) and other department leadership; starts developing annual plans and programs that effectively integrate with Corporate Communications, Marketing & Outreach strategies and that are measurable in design and execution.
Communicates with department teammates and supervisor on a daily basis and serves as a peer leader in managing projects.
Able to work independently and efficiently to balance multiple tasks at one time in a fast paced environment.
Begins to identify trends affecting projects and Atrium Health; shows interest in healthcare competitive/marketplace dynamics. Understands component tasks and their relationship to the broader focus of the project; begins to lead initiatives.
Interfaces with departments across the organization, with senior staff and with other critical functions staff as needed and as appropriate on issues and matters related to the goals and priorities of the organization.
Asks questions during project to gain understanding of decision-making process.
Selects from among multiple data sources those which link to desired project outcomes.
Prepares narrative explanations of analyses as appropriate and contributes to project final deliverables. Provides regular progress updates and suggests potential solutions to project barriers.
Demonstrates a team player attitude and a positive approach to maintain collaboration across all work units within the department. Shares information and skills with other associates.
Works primarily in an office environment with occasional travel around the Charlotte area. Occasional evening and weekend work. Position requires walking around campus and/or other facilities. Must be able to drive and have access/use of a personal vehicle. Requires reading materials, speaking clearly on the telephone, and operating computer keyboard. Occasional lifting of documents or supplies.
Bachelor's degree required, with preference given to those with degree in a related field such as marketing, communications, journalism or business. Minimum 3 years' experience required. Solid understanding of consumer marketing journey and strategy preferred. Must be able to work quickly under tight deadlines and manage multiple projects at once. Excellent written and verbal skills required. Ability to set clear goals and execute projects from start to finish.
Patient Population Served
Demonstrates knowledge of the principles of growth and development and demonstrates the skills and competency appropriate to the ages, culture, developmental stages, and special needs of the patient population served.
Protected Health Information
Will limit access to protected health information (PHI) to the information reasonably necessary to do the job.
Will share information only on a need to know basis for work purposes.
Access to verbal, written and electronic PHI for this job has been determined based on job level and job responsibility within the organization. Computerized access to PHI for this job has been determined as described above and is controlled via user ID and password.
Machines, Tools, and Equipment
General office equipment and supplies.