Senior Specialist Indirect B2B Marketing

Senior Specialist Indirect B2B Marketing

Location:

Long Island City, NY, US, 11101 Bethpage, NY, US, 11714

Brand: Optimum

Requisition #: 6061

Are you looking to Optimize your life? Start your exciting path to a rewarding career today!

We are Optimum, a leader in the fast-paced world of connectivity, and we're on the hunt for enthusiastic professionals to join our team! We understand that connectivity isn't just a luxury anymore - it's a necessity that empowers lives, fuels businesses, and drives innovation. A career at Optimum means you'll be enabling progress and enhancing lives by providing reliable, high-speed connectivity solutions that keep the world connected. We owe our success to our amazing product, commitment to our people and the connections we make in every community.

If you are resourceful, collaborative, team-oriented and passionate about delivering consistent excellence, Optimum is the Company for you!

We are Optimum!

Job Summary

The Optimum Business Indirect Channel's objective is to sell business products and services not directly to customers, but through third-party entities such as distributors, resellers, or other partners. These partners can market, sell, and even service the products on behalf of Optimum Business.

Having an Indirect Channel allows access to a wider market and customer base, allowing Optimum Business to tap into new geographic areas and market segments more efficiently. Our indirect channel consists of the following sales channels:

• Agents: Individuals or firms that act as intermediaries between manufacturers and customers, earning commissions on sales

• Carriers (Wholesalers): Companies that buy products (in this case Internet service) in bulk from manufacturers and sell them to retailers or other businesses at a discounted price

• Value-added resellers (VARs): Companies that enhance or modify products or services before selling them to end customers, often bundling them with additional services or features

Responsibilities

• Assist with the design, development and launch of programs aimed at targeting new and existing distributors and key accounts

• Enhancing current communications and building rewards and incentive programs to support the individual sales channels with the goal of hitting quota and generating revenue

• Provide day-to-day creative management and execution of all indirect sales channels campaigns, newsletters, communications, initiatives and sales enablement needs

• Manage customer portals to ensure branding and information is up to date

• Proof all creative copy for informational accuracy, consistency and communication effectiveness

• Work with internal and external creative agency to maximize the quality and effectiveness of the work and ensure on-time and on-strategy delivery of creative that is within brand guidelines

• Coordinate with internal stakeholders including product, offers, billing, legal on Indirect Channel marketing needs

• Develop and maintain strong relationships with B2B indirect sales channels to listen to their needs, and execute their actions

• Support alternate sales channels by planning and attending tradeshows & events.

• Manage development of event materials and reimagine event spaces to help promote new products and services and drive leads

Qualifications

• Bachelor's degree in Marketing or related field

• Minimum of 3-5 years' experience in a marketing or account management role, preferably B2B experience

• Integrated marketing or advertising experience with knowledge of creative development preferred

• Experience interfacing with internal and external creative agencies/vendors

• Strong project management skills with proven track record of successfully leading all aspects of projects, from ideation to execution

• Ability and willingness to travel out-of-state to attend in person events

• Upbeat, energetic and enthusiastic person with a roll-up-your-sleeves attitude that challenges the status quo

• Exceptional communication skills (written and verbal) with proven ability to give extensive creative and copywriting direction

• Creative, flexible and innovative team player with strong organizational and problem-solving skills

• Ability to react and adapt to fast-changing business environment

• Must be able to follow through on assignments with a sense of accountability

• Experience in telecommunications and the indirect channel a big plus!

At Optimum, we're fueled by our four core pillars: Taking Ownership, Upholding Transparency, Creating Community, and Demonstrating Expertise. Our commitment to empowering employees to take responsibility and embrace proactive problem-solving underpins Taking Ownership. Upholding Transparency is at the core of our culture, with open and honest communication fostering trust among our dedicated team and loyal customers. Creating Community is more than a goal; it's our daily commitment to fostering an environment of collaboration, innovation, and positivity. Demonstrating expertise is a promise we uphold through continuous learning and engagement with our customers to consistently deliver top-quality products and services. These pillars not only shape our culture but define Optimum as a place of excellence, trustworthiness, and thriving community, and we invite you to be a part of our journey.

If you have the drive to succeed and are ready to embark on a thrilling career, seize this opportunity today, and join our winning team, so together, we'll shape the future of connectivity.

All job descriptions and required skills, qualifications and responsibilities for a particular position are subject to modification by the Company from time to time, in the Company's discretion based on business necessity.

We are an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law.

The Company collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state and local law.

Applicants for employment with The Company will never be asked to provide money (even if reimbursable) as part of the job application or hiring process. Please review our Fraud FAQ for further details.

This position is identified as being performed in/or reporting to company operations in New York State. Salary ranges are supplied in compliance with New York State law. Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in the posted location is $77,112.00 - $126,684.00 / year. The rate/range provided herein is the anticipated pay at the time of hire, and does not reflect future job opportunity.

Nearest Major Market: Brooklyn

Nearest Secondary Market: New York City