Senior Specialist, B2B Digital Marketing Platforms - US

Mastercard Purchase , NY 10577

Posted 3 months ago

Who is Mastercard?

We are the global technology company behind the world's fastest payments processing network. We are a vehicle for commerce, a connection to financial systems for the previously excluded, a technology innovation lab, and the home of Priceless. We ensure every employee has the opportunity to be a part of something bigger and to change lives. We believe as our company grows, so should you. We believe in connecting everyone to endless, priceless possibilities.

Job Title

Senior Specialist, B2B Digital Marketing Platforms - US

Overview

Mastercard has quickly become a leading technology company offering services that powers the world of payments and beyond. As a part of Mastercard's US Marketing organization, the Product and B2B marketing team creates market differentiation and consideration for Mastercard's products and services which are used by the world's largest banks, merchants and tech companies. Working closely with product and sales teams, we develop compelling strategies, content and platforms that drive awareness and demand for solutions across digital payments, fraud services, business payments and more.

The US Digital Marketing Sr Specialist, B2B is responsible for supporting the entire team with subject matter expertise to bring our digital capabilities to a whole new level of excellence. You will have the opportunity to craft a digital first strategy, find new solutions that meet our needs, and execute various campaigns to new prospects and existing customers.

Questions:

  • Have you been part of an enterprise B2B marketing team?
  • Do you see yourself as entrepreneurial with the ability to motivate change?
  • Do you like to balance strategic thinking with strong digital execution?

Role

  • Manage digital initiatives that drive awareness and engagement using various paid and organic tools like LinkedIn, search, trade publications, and more

  • Develop CRM strategies that create ongoing engagement with our audience in a repeatable way

  • Manage and leverage a customer marketing platform as a key channel for our B2B communications strategy

  • Develop a reporting process that allows the team to optimize and show the impact of projects

  • Identify new solutions and trends that evolve our digital practices

  • Work closely with other parts of marketing around the company, including trade shows and communications, to complete projects

  • Work with product marketing partners to develop engaging and interesting content plans delivered via digital formats

  • Manage agency resources and consultants to help deliver on various projects from creative development to media

All About You

  • B2B marketing experience, ideally selling enterprise technology or consulting services

  • Experience in digital marketing tools like SalesForce, Pardot (or other CRM), Adobe, etc.

  • See yourself as digital savvy and like to stay on top of trends

  • Enjoy working in a cross-functional team with various roles across marketing, sales, and product

  • Detail oriented with the ability to manage teams through projects

  • Go getter who does not get frustrated by challenges

  • Bachelor's degree required

Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law.

If you require accommodations or assistance to complete the online application process, please contact reasonable.accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.


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Senior Specialist, B2B Digital Marketing Platforms - US

Mastercard