J Public Relations San Diego , CA 92140
Posted 2 weeks ago
Who are we?
J/PR is a global communications firm specializing in public relations, content creation, and social media. We work with some of the best hotels, resorts and lifestyle brands in the world, including Relais & Chateaux, Vail Resorts Hospitality and Hilton Luxury Brands to name a few. You can see our current client list here. Being a part of this international powerhouse agency will connect you to a roster of distinguished hotels, resorts, restaurants, real estate projects, and destinations across the globe, elevating your career (and your frequent flier status). We tell compelling original stories to connect brands to their target audiences. We're passionate, professional, and purpose-driven. We're dedicated to our work, the agency, our clients, and each other.
Forbes said "These are the Women Dictating Where You're Traveling," and Inc. Magazine featured J/PR in an article titled, "How Two Millennial-ish Women Built a PR Powerhouse." This is in addition to numerous awards like PR News Best Places to Work, New York Observer PR Power 5 for five years in a row, The PR Net 100, Forbes Five Star Agency, PR Couture Spotlight Agency of the Year, and Crain's Best Places to Work (to name a few).
At J/PR, we're incredibly intentional about our company culture, and we wholeheartedly believe in a work-life blend, where you'll be empowered to continue learning and growing through travel, mentorship, training, and retreats, along with a connected company culture.
Who are you?
You can confidently translate client needs into beautiful, engaging, on-brand social content. That confidence is validated by results and tempered by humility: you can back up your creative recommendations with data-driven social expertise, but value the creative tension and varying perspectives within a team environment. You're a trusted mentor for more junior team members and a valuable contributor for your team leads, having mastered the delicate skill of sharing (and receiving) constructive direction in a creative, client-driven environment. You've already expanded your social media skillset to include paid social campaigns and are seeking continual improvement in your work and next opportunity. If this sounds like you, then please read on!
The Role
The Senior Social Media Strategist is an integral part of the social media team, taking the lead on day-to-day client communication, asking and answering quick questions via phone and email, and scheduling important client calls. Not only can you speak to the account strategy and answer client questions, but because you've operated on the paid social media side, you can also execute on paid strategy. On the content side, you're excited to start bringing new, big ideas to content creation, truly pushing the envelope and bringing your creativity to the role.
Duties and Responsibilities
Account + Client Management
Provide day-to-day client communications and the delivery and execution of client campaigns, including organic and paid social strategy, content ideation, content publishing, and reporting across all channels
Participate in the measurement process to ensure that clients and agency are aligned on KPIs
Create and implement comprehensive social media plans and content calendars
Assist in the development and presentation of annual strategic plans and quarterly goals
Regularly conduct client competitor assessments
Oversee student interns and post-grads
Other duties as required
Content Calendars
Maintain client's social brand and consistently deliver on-brand copy and content to support their aesthetic and voice
Review mockups and captions or monthly content calendars, offering insight and suggested edits
Oversee the external editing with client through editorial calendar platform
Provide guidance to ensure content is published to Instagram and Facebook in agreed upon cadence
Create on-brand Instagram Stories for clients
Content Production
Lead content creation (video, photography, graphic) at on-property shoots + content missions: planning, executing, editing post-production, client delivery
Review content mission shot list and itinerary
Approve models/influencers for content shoots
Help establish client's social brand and consistently deliver on-brand copy and content to support their aesthetic and voice
Manage copywriting of captions and campaigns
Initiate partnerships, promotions, collaborations, ambassador programs, etc, and coordinate content, deliverables, and execution
Publish content and copy that sparks engagement
Oversee post-production on all content shoots in Adobe Lightroom and Adobe Photoshop
Community Management
Look for ways to grow social account followings, increase engagement on social platforms, provide insights to the team on content performance, help the creative team optimize for sharing/virality
Monitor channels, engagement, growth, and KPIs; manage channels during times of crisis
Manage and participate in influencer relations
Paid Social
Create audiences relevant to client markets and goals
Participate in identifying campaign objectives based on client goals and draft campaigns with on-brand copy and visuals
Beginning to identify one-off paid opportunities for clients (e.g., Cyber Monday, link-building, etc.) and creating plans and action items for implementing a paid effort that can be distributed to team members and clients for easy implementation
Boost posts and monitor/launch paid campaigns, working with account leads by providing insight on ways to utilize appropriate budgets and meet objectives
Reporting
Team Leadership
Experience
College Degree or comparable experience required
3-5 years experience with digital marketing and/or social media, with a minimum of 3 years of experience leading projects on social accounts
Proficient in using tools to measure social media ROI and create reporting such as Hootsuite, Sprout Social, and Google Analytics
Proficient in using content management tools such as HeyOrca, Sprout Social, etc.
Proficient in implementing paid social media campaigns on Facebook and Instagram
Proficient in editing photos (Adobe Photoshop/Lightroom)
Proficient in Facebook Business Manager, Power Editor, Ads Manager, Microsoft Office, Outlook, Canva
Agency experience preferred
Travel and/or hotel industry experience preferred
Requirements
Ability to travel for client needs - must have a valid passport for international travel
Anticipated travel for this role: 3 times/month
Computer skills, including Word and Excel in a Microsoft Windows environment
Effective oral and written communication skills
Excellent interpersonal skills
Excellent organizational skills
Must be able to identify and resolve problems in a timely manner
Solid understanding of Instagram and Facebook
Understanding of paid social media campaigns
Foundational understanding of Influencer engagement
Benefits
J/PR offers a competitive benefits package, including:
Competitive base salary: $70,000 - 75,000, commensurate with experience and qualifications
Commission opportunities
Year-end discretionary bonus
Partially sponsored medical, dental, vision, and pet insurance premiums
Monthly Cell Phone Stipend
401K with matching
Accrued PTO
Birthday PTO
Flexible Release Fridays
Hotel trade with our world-class clients (complimentary stays across our entire portfolio)
Hybrid office schedule
Corporate ClassPass discounts
Milestone gifts at 1, 5, and 10 years
Annual holiday and summer parties, plus regular socials
Ongoing training and development opportunities
Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.
EQUAL EMPLOYMENT OPPORTUNITY
J Public Relations (J/PR) strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
J/PR recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. J/PR may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.
J Public Relations