Senior Social Media Specialist

Amway Corp Ada , MI 49301

Posted 2 months ago

Job title: Senior Social Media Specialist

Department / Division: Corporate Public Relations / Global Marketing

Location: Buena Park, CA

What's special about us:

Nutrilite, part of the Amway family of companies, is the world's leading global brand in vitamins, minerals and dietary supplements. Located in Southern California, Nutrilite offers a rich history of bringing the best of science and the best of nature in every product. We are committed to offer challenging career opportunities, a comprehensive total rewards package, profit sharing, tuition assistance, product discounts and an award-winning wellness program. www.nutrilite.com.

What's special about this team:

Amway is the leading direct selling company in the world and its global communications team is responsible for building clarity and credibility for the company, always with the goal of creating a more favorable environment for Amway Business Owners to build their businesses. The team develops and executes communications strategies to tell the Amway story to a global audience through various mediums, including social media, original online content, media relations, issues management and more. The team collaborates with myriad cross-functional partners, including Creative Solutions, Digital, Brand Marketing, Legal and Government Affairs, and global Amway affiliate teams around the world.

How you would contribute to the role:

In this role, you will develop social strategies, editorial calendars and content to support Amway's Nutrilite brand -- Nutrilite is the world's No. 1 selling vitamins and dietary supplements brand.

  • You will use your social media expertise, creativity and strategic thinking to launch and oversee global Nutrilite social channels on Instagram and Facebook. You will lead social strategies, content strategies, editorial calendar planning, content curation and development, community management and more. Your talent to help shape the enterprise's overarching social media strategies for Nutrilite will be valued in this unique role, providing a global platform for spotlighting your social and strategic skills. You also will help support and guide other Amway affiliates around the world in their social media efforts for Nutrilite, developing global processes, best practices and communications to partner with these global teams. You will also oversee agency and contractor support for social media efforts, especially in content creation and community management. This diverse and visible role will highlight your communications talent and will provide broad exposures to global colleagues and audiences in a fun, fast paced, collaborative environment.

What skills and background will be important to be successful:

  • Minimum 6 years' experience leading social media/digital communication strategies, including social media community management and content creation

  • Experience with social analytics including tracking, reporting, tagging, and understanding of content performance/usage and trends

  • Demonstrated experience using Hootsuite or similar social media management platform

  • Demonstrated superior communication and writing skills are essential

  • Experience in health and wellness fields is beneficial

  • Project management skills, planning, executing, and meeting project deadlines

  • Talent to influence without authority, with tact and diplomacy

  • Bachelor's Degree in Public Relations, Marketing, Communications, Business, or a related field

  • This position is NOT eligible for sponsorship

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