Senior Social Media And Digital Strategist

Marketing Manager

Requisition ID req29368 Working Title Senior Social Media and Digital Strategist Position Grade 14 Position Summary

Project ECHO is seeking a talented and mission-driven Senior Social Media Manager to join our Communications and Marketing team!

A successful candidate will be a highly motivated self-starter with a track record of success implementing successful social media strategies for large organizations and working in a collaborative and matrixed team environment.

The Senior Social Media Manager will play a critical role in brand development, thought leadership, fundraising communications, marketing campaigns, and raising awareness of Project ECHO's initiatives.

The Senior Social Media Manager will:

• Develop strategies to enhance the reputation and profile of the organization via social media, by operating the organization's accounts and working with key leaders and spokespeople to enhance their profiles on social media.

• Collaborate with team members, leadership, and appropriate stakeholders to implement a social media strategy across a consortium of organizations.

• Develop content, graphics, and various collateral to support strategic objectives.

• Work collaboratively with other functions, such as events, thought leadership, fundraising and others to enhance the reputation of the organization.

• Identify opportunities to use digital marketing tools to support thought leadership strategy and improve opportunities to gain access to key events.

• Monitor and develop grants deliverables for social media, ensuring that all are met.

• Continually evaluate the effectiveness of strategies and tactics being used on social media and adjust as needed.

• Monitor progress, developing regular reports to provide up to date information on progress.

Project ECHO is unique and innovative global organizations based within a vibrant academic community at the University of New Mexico Health Sciences Center. Our mission is to democratize implementation of best practices with a goal of helping 1 billion people lead better lives by 2025. We are looking for mission-driven high performers who share similar values to join our team and help us achieve this goal.

Project ECHO is committed to democratizing implementation of best practices in healthcare, education and other areas where first mile professionals need support. We do this by training universities, nonprofits, and dedicated individuals on facilitation skills and how to set up robust virtual communities of practice to be able to scale their own expertise and missions to the benefit of their local communities.

Over the past 20 years, Project ECHO and our partners have trained more than 1,200 partners who make up our global network of universities, ministries of health, and NGOs around the world. Examples of programs we and others run include infectious disease control (Hepatitis C, HIV), mental health and addiction treatment, literacy, math, climate mitigation and many more.

Project ECHO is funded in part by philanthropic grants and gifts from organizations such as the GE Foundation, the Helmsley Charitable Trust, the Bristol Myers Squibb Foundation, the Merck Foundation, Robert Wood Johnson Foundation and the US Government. Additionally, for programming benefitting New Mexico we receive support from the New Mexico Legislature, the New Mexico Human Services Department, New Mexico Department of Corrections and the New Mexico Department of Health.

Project ECHO prides itself on being a values-based organization and inclusive place to work. Our seven values include:

Service to the Underserved, Democratization of Knowledge, Mutual Trust and Respect, Teamwork, Excellence and Accountability, Innovation and Learning and Joy of Work. We strive to find individuals who can embrace and exemplify these values. In addition, Project ECHO was named one of Albuquerque's Top Three Best Places to Work in 2023.

This award recognizes organizations of all sizes with exceptional climates, team atmospheres, benefits, and employee engagement. For more information and a brief overview of benefits available please visit Project ECHO Newsroom.

We work with partners all over the world and work hours outside of normal business hours may be required. We are fortunate to have access to advanced technology, which will require some teleworking.

See the Position Description for additional information.

Conditions of Employment

• Employees who provide services or work in patient care or clinical areas are required to be in compliance with the University's influenza vaccination requirement.

Minimum Qualifications

Bachelor's degree; at least 5 years of experience directly related to the duties and responsibilities specified.

Completed degree(s) from an accredited institution that are above the minimum education requirement may be substituted for experience.

Preferred Qualifications

• Skilled writer and editor.

• Experience supporting thought leadership on social media.

• Experience working in collaboration with fundraising.

• Experience or training in project management.

• Experience with Sprout Social or other social media management tools.

• Graphic design experience.

Additional Requirements Campus Health Sciences Center (HSC) - Albuquerque, NM Department Project ECHO (259B) Employment Type Staff Staff Type Term - Full-Time Term End Date 06/30/2025 Status Exempt Pay Monthly: $4,551.73 - $6,513.87 Benefits Eligible This is a benefits eligible position. The University of New Mexico provides a comprehensive package of benefits including medical, dental, vision, and life insurance.

In addition, UNM offers educational benefits through the tuition remission and dependent education programs. See the Benefits home page for a more information. ERB Statement As a condition of employment, eligible employees working greater than .25 FTE as determined by the New Mexico Education Retirement Act must make mandatory retirement contributions.

For more information, review the Benefits Eligibility at a Glance grid. Background Check Required Yes For Best Consideration Date 6/21/2024 Eligible for Remote Work Yes Eligible for Remote Work Statement Eligible for a hybrid schedule. Application Instructions

Only applications submitted through the official UNMJobs site will be accepted. If you are viewing this job advertisement on a 3rd party site, please visit UNMJobs to submit an application.

Please submit a current resume and a cover letter. On the resume, please indicate whether previous job listed were full-time or part-time positions.

If part-time, please include amounts of hours worked each week. Please also include month and year for start and end dates for each job listed. Instructions for cover letter: please describe how you meet the preferred qualifications in the posting.

Official transcripts, High School Diploma or GED certificate will be required for hire. Please see minimum qualifications for specifics.

Positions posted with a Staff Type of Regular or Term are eligible for the Veteran Preference Program. See the Veteran Preference Program webpage for additional details.

The University of New Mexico is committed to hiring and retaining a diverse workforce. We are an Equal Opportunity Employer, making decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability, or any other protected class.

The University of New Mexico requires all regular staff positions successfully pass a pre-employment background check. This may include, but is not limited to, a criminal history background check, New Mexico Department of Health fingerprint screening, New Mexico Children, Youth, and Families Department fingerprint screening, verification of education credentials, and/or verification of prior employment.

For more information about background checks, visit https://policy.unm.edu/university-policies/3000/3280.html. Refer to https://policy.unm.edu/university-policies/3000/3200.html for a definition of Regular Staff.