Tubi, Inc. San Francisco , CA 94118
Posted 2 weeks ago
About the Role:
Tubi is seeking a full-time, in-house, SEO Manager for our brand. As part of the Growth organization, the SEO role will drive organic traffic and engagement through search engines. This role will be optimizing our site and content at a global scale, facilitating discoverability and conversion of content serving on Tubi. We are seeking an SEO Specialist who has a strong background in technical SEO, is well versed in editorial SEO, and can collaborate cross-functionally with stakeholders from product, engineering, and other business units. The opportunity in this role is to define and shape the future of Tubi's SEO strategy - the ideal candidate will be comfortable working in an entrepreneurial environment while collaborating with cross-functional teams.
Location:
This role is based in San Francisco and operates primarily as a remote-first function.
Responsibilities:
Be the primary SEO owner for Tubi, coordinating efforts between teams and also between business units
Create and prioritize a roadmap to drive mobile + desktop SEO for Tubi, with a focus on new customer acquisition
Institute technical SEO improvements, including writing specs, testing, and monitoring web performance
Audit content performance on search engines, ensuring discoverability and user engagement
Monitor traffic trends, troubleshoot issues and recommend fixes
Understand the journey of how users discover and consume content on web and in app and help develop a measurement strategy of user level LTV
Partner with growth analytics, product, and engineering to optimize the conversion path on Web, and understand how this creates value cross-device
Recommend and build business cases to prioritize development work to drive incremental user engagement
Work closely with PPC teams to best optimize conversion funnel
Work closely with product teams internally and externally to optimize for in-app search functionality to make the user experience of entering Tubi more seamless
Background
7+ years experience, 5+ in a direct SEO manager role
Solid foundation of technical SEO, including content operations
Deep experience with Search console, GA4, Screaming Frog, Ahrefs
Experience in editorial workflows and web publishing
Strong analytics background and quantitative skills. Highly proficient in Excel and some SQL experience
Working understanding of HTML
Entrepreneurial mindset and experience scaling up measurement and operations workflows
#MQ-1
Tubi, Inc.