Bodybuilding.com is the world's largest online sports nutrition retailer, offering its visitors over 12,000 products, over 25,000 articles, 9,000 plus videos and a robust social network with over 1.5 million members all designed to help our visitors achieve their health, fitness and appearance goals! Employees have ranked us as one of Idaho's Best Places to Work for 4 straight years!
F - Fearless & Fast We are not afraid to fail! We embrace risk and drive change with urgency.
I - Inclusive We honor, respect and encourage diversity and differences! We celebrate wins by collaborating, sharing goals, supporting each other and having fun.
R - Results Driven We are passionate about customers and business results! We achieve results through talent nurturing, intentional goal setting, data-driven decisions and execution.
S - Serve Communities We give back to the communities to which we owe our success! Our customers, colleagues, partners, family, friends and neighbors.
T - Trust & Accountability We empower and hold each other accountable to deliver on commitments, and trust each other's positive intent.
To help people change their life and become their best self!
The Senior Business Analyst will support the rapid growth of the Owned Brands initiative by developing business metrics, mining data to uncover consumer and market insights and business opportunity, and partnering with internal stakeholders to drive profitable growth. The ideal candidate will be highly analytical with proven experience delivering results.
Specific responsibilities include identifying the necessary metrics and creating reports to increase understanding of the business, keen understanding of market trends and forces, and proactively identifying pain points or opportunities through systemic measurement. The Senior Business Analyst will be detail oriented, and possess expertise in both qualitative and quantitative analysis with a passion for delivering actionable insights to key stakeholders. The right candidate will blend advanced reporting with strong critical thinking and project management skills.
Responsibilities and Duties:
Conduct business analysis to identify and respond to category, customer, retail, shopper and competitive industry trends, monitor and report on them on an ongoing basis, and provide recommendations to achieve business objectives
Leverage sales & customer data, post promotional analysis, market & consumer insights, and industry best practices to develop actionable business strategies, programs and tactics to drive topline and profit growth for Owned Brands
Lead analysis to understand promotional efficiency & impact to inform strategy and best ROI on budgeted spend
Support the development and presentation of long-term pricing architecture strategies to maximize revenue and profitable share growth across Owned Brand's product portfolio and retail channel base
Collect and analyze market trends, relative channel pricing trends, competitive prices, commodity costs, retailer margin structures, and promotional tactics to optimize pricing & product positioning
Design and build best-in-class performance analytics & reporting capabilities for the Owned Brands division
Understand / track marketing spend at a detailed level to inform Marketing and Finance teams of its ROI, performance. and trends
Support and challenge the financials & market assumptions for new product discovery, new process development and go-to-market strategy
Work in unison with finance and supply chain regarding planning process (budgets & forecasts), including model creation, modification, updating, and analysis
Partner with Category Managers & Business Intelligence to ensure a coordinated approach and understanding of customer buying trends per brand, category, and product
Knowledge, Skills, and Abilities:
Bachelor's Degree Required - MBA preferred
Minimum 5 years of experience in data analysis, or equivalent experience such as consulting, business strategy, finance, or operations (preferably in CPG)
Prior experience solving complex quantitative business performance challenges
Advanced analytical capability
Strong working knowledge of syndicated data (e.g., IRI, Nielsen, SPINS)
Advanced Microsoft Office Suite skills and proficiency with data visualization tools (i.e. Tableau)
Proven oral and written communication, collaboration, and influencing skills
Ability to manage and prioritize multiple projects and assignments
Expert-level Excel skills especially with pivot tables, conditional formulas, complex formulas, financial reporting, formatting, charting, and some macros.
Experience with pulling data from various databases, particularly using SQL.
Extensive experience with data visualization with tools such as Tableau.
Extensive experience with web analytics tools such as Google Analytics
Bodybuilding.com offers its employees several benefits such as: health, dental and vision insurance; 401(k); Competitive bonuses; Gym Membership Reimbursement; Employee Discount
Bodybuilding.com is an Equal Opportunity Employer. The above information has been designed to indicate the general nature and level of work performed by employees in this classification. It is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of the employee assigned to this job.