Do you enjoy telling stories through data? Interested in solving client challenges with data? Ketchum is looking for a Senior Research Associate to work out of our NY office!
About the Job
Understand client objectives and distill findings that are insightful and actionable.
Synthesize data and research trends from a variety of sources to develop strategic insights that will become the foundation for communications program development for existing clients and for new business pitches
Develop concise, well-thought out reports and presentations that tell a story and serve to inform account teams and clients who may be less-versed with data from research and/or measurement platforms
Assisting team members with consumer and business insights not "data dumps" to account teams and new business teams, to include:
Analyzing and interpreting social/digital data
Understanding client objectives to distill findings that are insightful and actionable
Interpretation of YouGov, Canvas8, com
Score, Quid and/or other types of secondary data
Development of target audience profiles, secondary research summaries, and trends reports
Conducting original research either through survey questionnaires, focus group screeners
Conduct Social Media Research and Analysis:
Measure success of communication programs:
Have an impact on the strategy, execution and optimization of marketing and communications programs
Evaluate results of marketing and communications programs
Drive business for the Ketchum Analytics by having a visible role within the NY office and educating account teams on research and measurement offerings
Ability to work efficiently through multiple platforms (email, IM, in-person) and with colleagues in various time zones across the West Coast, Midwest, East Coast and London
Familiarity with social media and online communities in relation to broader media mix IND13
Bachelor's degree preferably in Marketing, Business, Economics, Finance, Statistics, Engineering or related field
2+ years research experience preferable
Experience in a quantitative or qualitative field
Aptitude to translate trends, technologies and metrics into conversational English
Strong writing skills
Interest in social media platforms and how companies are using the tools to drive brand awareness, engagement, and traffic to a website/social media pages
Entrepreneurial spirit and ability to create partnerships and build connections that will drive business
Outstanding time management skills and ability to work independently
Interest or experience with Social data, Web Analytics, Paid Media or SEO/SEM
Knowledge of/Expertise or desire to learn any or all of the following:
Web site analytics tools such as Google Analytics or Omniture
Secondary databases, such as YouGov, Canvas8, com
HTML, Java, R, Python, SQL or similar language coding
Social media measurement and social media monitoring tools, such as Brandwatch, Sprinklr, Radian6, Sysomos, Talkwalker, etc.
Python, SPSS, Stata, SAS, R or similar statistical package capabilities IN
As a global communications consultancy with 90 plus years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world's leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We're just crazy enough to think we can impact the world and how it responds to ideas through communication.
We encourage our employees to be curious, brave, inspiring, and a force for good. Let's talk. Come belong at Ketchum!
What we offer
Robust benefits program
Generous time off policies
Retirement program with company match
Business casual dress code
Workplace and off-site social gatherings
Yoga @ work
Professional learning and development opportunities
Paid maternity/paternity leave
Interested? We've got an opportunity for you.