Senior Public Relations Specialist, Community Engagement & Philanthropy

Bluegreen Resorts Boca Raton , FL 33427

Posted 4 weeks ago

Job Description: Purpose:

Reporting to the Head of Public Relations and Communications, the Senior Public Relations, Community Engagement, and Philanthropy Specialist will help support Bluegreen's internal/external communications strategy, manage key public relations efforts, including PR agency, special events, key media-genic initiatives and activations, and micro and macro-influencer programs. Additionally, this person will develop, oversee end execute all Corporate Social Responsibility efforts, in line with the company's vision, social pillars, and overall business goals. The Senior PR Specialist will also formulate internal PR plans, in conjunction with PR agency plans, and devise and oversee a robust Internal Communications and CEO engagement program.

Responsibilities:

  • Manage internal/external events, from inception to execution, for high visibility programs, as well as coordinate on-site event planning and execution (i.e. new resort/product openings, television shoots, concert events, awards ceremonies and other special events).

  • Plan PR solutions such as product launches, media relations, radio remotes, and special events, as well as conduct research and craft messaging, as it pertains to relevant business opportunities.

  • Write press releases, CEO memos, key messages, scripts, etc. as it relates to internal/external programs.

  • Manage Executive and company-wide blogs, LinkedIn, Twitter, and other social channels.

  • Oversee marketing relationships, such as the Florida Marlins, for optimal brand awareness and maximum PR and marketing opportunities.

  • Maintain clear and consistent communications between Bluegreen and agency account team, and support agencies fulfillment needs and day-to-day requests.

  • Work collaboratively with teams across the Bluegreen network to develop a robust Internal Comms program, ensuring that associates are kept informed and motivated by multi-channel communication, such as fireside chats, CEO breakfasts, resort videos, associate intranet or CMS landing page, email bulletins, social media, and regular newsletters.

  • Foster CEO engagement across the corporate Bluegreen office, and resort/retail footprint, as it relates to thought leadership, CEO and E.C. messaging, unique programming, pulse studies, etc.

  • Handle the internal communication response to crisis situations which affect organizational perception and reputation.

  • Support cross-office communications needs and help further unique Bluegreen programs with PR appeal and a strong ROI

  • Optimize yearly calendar of media visits, resort openings, sales center unveilings, and special events that reflect current top projects and initiatives.

  • Organize press related events, including press conferences and announcements, as well as on-site press events at the resorts, and accompany individual or group press trips when needed.

  • Create and oversee destination and regional PR management team for on-resort/in-destination support serving as an extension of Corporate PR Team.

  • Seek out high profile consumer promotions and sponsorships, if appropriate, and conceptualize and strategize opportunities that align with our brand.

  • Managing Bluegreen's corporate giving and volunteer programs, synchronizing the company's philanthropic activities in support of the company's 3 pillars, creating the company's community footprint, including leading sponsorship and donation activities for maximum ROI, and supporting associate engagement.

  • Contribute to the overall development and management of the company's philanthropic and community relations strategies, including developing and strengthening good working relationships with internal and external business partners, encouraging leadership to participate in brand-propelling opportunities, and arranging events for associates to embrace, as well.

  • Represent the company in all activities associated with volunteer activities and the community and seek out opportunities to maximize optics and branding.

  • Help to form relationships in the foundation and business community, including the identification, cultivation, solicitation, and stewardship of corporations to support on behalf of Bluegreen.

  • Coordinate with Regional PR Manager's to create a Bluegreen community social footprint in local opportunities, where branding is key and charity ties back with overarching company-wide theme.

"We are an equal opportunity employer and drug-free workplace. If offered employment, applicant must be willing to submit to a background check/drug test."

Job Requirements Bachelor's and/or Master's degree in Journalism, Marketing or related field

  • 4-6 years of Public Relations and Communications experience required, along with excellent writing, speaking, interpersonal, and organizational skills, and the ability to travel up to 25%

  • Capacity to work independently and with others, foster creative ideas in a team environment, operate as a self-starter, multi-task meticulously, work under high pressure within tight deadline situations, and work with minimal supervision

  • Manage PR Coordinator position

  • Ability to lead PR Agency relationship and assist Head of PR with special projects as needed

  • Possess creativity, ingenuity, and vision, and the ability to maintain positive and consistent communications with cross-departmental teams

~UP


See if you are a match!

See how well your resume matches up to this job - upload your resume now.

Find your dream job anywhere
with the LiveCareer app.
Download the
LiveCareer app and find
your dream job anywhere
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Public Relations Specialist
New!

Smarthire Inc

Posted Today

VIEW JOBS 9/26/2018 12:00:00 AM 2018-12-25T00:00 <strong><span style="font-size:12px;"><span style="font-family:tahoma,geneva,sans-serif;">Our client, a growing international education technology company, is seeking a talented Public Relations Specialist to join their team.  Partnering with top University, they provide technology bootcamps to prepare students for careers in high-demand tech fields.  The position can be located in New York City, San Francisco or Boca Raton, Florida.  </span></span></strong><br /> <meta charset="utf-8" /> <h3 dir="ltr"><strong><span style="font-size:12px;"><span style="font-family:tahoma,geneva,sans-serif;">Responsibilities:</span></span></strong></h3> <div dir="ltr"><strong><span style="font-size:12px;"><span style="font-family:tahoma,geneva,sans-serif;"><span id="docs-internal-guid-06ea6922-fa66-24be-c31d-a42744e0008e">The PR specialist will have at least 5 years of experience, and be a </span>natural storyteller, an exceptional writer, and an articulate speaker.  They will be comfortable interacting with a wide range of stakeholders, from external partners and high-level executives to students and local reporters; skilled at quickly building rapport and relationships with media; experienced pitching both human interest and business stories; and most importantly, biased toward action.</span></span></strong></div> <ul> <li style="padding: 0; margin: 0;" style="padding: 0; margin: 0;"><strong><span style="font-size:12px;"><span style="font-family:tahoma,geneva,sans-serif;"><b id="docs-internal-guid-06ea6922-fa66-24be-c31d-a42744e0008e">Lead Company’s local media relations efforts, including crafting regional narratives, establishing relationships, and pitching stories in key markets globally</b></span></span></strong></li> <li dir="ltr" style="padding: 0; margin: 0;" style="padding: 0; margin: 0;"> <div dir="ltr"><strong><span style="font-size:12px;"><span style="font-family:tahoma,geneva,sans-serif;"><b id="docs-internal-guid-06ea6922-fa66-24be-c31d-a42744e0008e">Collaborate with internal and external partners to promote new program launches around the globe</b></span></span></strong></div> </li> <li dir="ltr" style="padding: 0; margin: 0;" style="padding: 0; margin: 0;"> <div dir="ltr"><strong><span style="font-size:12px;"><span style="font-family:tahoma,geneva,sans-serif;"><b id="docs-internal-guid-06ea6922-fa66-24be-c31d-a42744e0008e">Work across teams to surface, capture, and distribute compelling community stories </b></span></span></strong></div> </li> <li dir="ltr" style="padding: 0; margin: 0;" style="padding: 0; margin: 0;"> <div dir="ltr"><strong><span style="font-size:12px;"><span style="font-family:tahoma,geneva,sans-serif;"><b id="docs-internal-guid-06ea6922-fa66-24be-c31d-a42744e0008e">Secure media coverage that articulates the impact and value of our programs in key markets </b></span></span></strong></div> </li> <li dir="ltr" style="padding: 0; margin: 0;" style="padding: 0; margin: 0;"> <div dir="ltr"><strong><span style="font-size:12px;"><span style="font-family:tahoma,geneva,sans-serif;"><b id="docs-internal-guid-06ea6922-fa66-24be-c31d-a42744e0008e">Build and maintain media relationships, providing regular program updates</b></span></span></strong></div> </li> <li dir="ltr" style="padding: 0; margin: 0;" style="padding: 0; margin: 0;"> <div dir="ltr"><strong><span style="font-size:12px;"><span style="font-family:tahoma,geneva,sans-serif;"><b id="docs-internal-guid-06ea6922-fa66-24be-c31d-a42744e0008e">Conduct research and analyze data to help identify trends and story angles</b></span></span></strong></div> </li> <li dir="ltr" style="padding: 0; margin: 0;" style="padding: 0; margin: 0;"> <div dir="ltr"><strong><span style="font-size:12px;"><span style="font-family:tahoma,geneva,sans-serif;"><b id="docs-internal-guid-06ea6922-fa66-24be-c31d-a42744e0008e">Craft and produce press releases, blog posts, and social posts</b></span></span></strong></div> </li> <li dir="ltr" style="padding: 0; margin: 0;" style="padding: 0; margin: 0;"> <div dir="ltr"><strong><span style="font-size:12px;"><span style="font-family:tahoma,geneva,sans-serif;"><b id="docs-internal-guid-06ea6922-fa66-24be-c31d-a42744e0008e">Develop briefing materials for company spokespeople</b></span></span></strong></div> </li> <li dir="ltr" style="padding: 0; margin: 0;" style="padding: 0; margin: 0;"> <div dir="ltr"><strong><span style="font-size:12px;"><span style="font-family:tahoma,geneva,sans-serif;"><b id="docs-internal-guid-06ea6922-fa66-24be-c31d-a42744e0008e">Work with marketing on crafting responses on social pages</b></span></span></strong></div> </li> <li dir="ltr" style="padding: 0; margin: 0;" style="padding: 0; margin: 0;"> <div dir="ltr"><strong><span style="font-size:12px;"><span style="font-family:tahoma,geneva,sans-serif;"><b id="docs-internal-guid-06ea6922-fa66-24be-c31d-a42744e0008e">Identify and secure speaking and media opportunities for the executive team </b></span></span></strong></div> </li> <li dir="ltr" style="padding: 0; margin: 0;" style="padding: 0; margin: 0;"> <div dir="ltr"><strong><span style="font-size:12px;"><span style="font-family:tahoma,geneva,sans-serif;"><b id="docs-internal-guid-06ea6922-fa66-24be-c31d-a42744e0008e">Manage the team’s reporting, news monitoring, and analytics processes</b></span></span></strong></div> </li> <li dir="ltr" style="padding: 0; margin: 0;" style="padding: 0; margin: 0;"> <div dir="ltr"><strong><span style="font-size:12px;"><span style="font-family:tahoma,geneva,sans-serif;"><b id="docs-internal-guid-06ea6922-fa66-24be-c31d-a42744e0008e">Contribute to internal communications efforts and serve as a cross-functional point for the team</b></span></span></strong></div> </li> </ul> <ul> <li dir="ltr" style="padding: 0; margin: 0;" style="padding: 0; margin: 0;"> <div dir="ltr"><strong><span style="font-size:12px;"><span style="font-family:tahoma,geneva,sans-serif;"><b id="docs-internal-guid-06ea6922-fa66-24be-c31d-a42744e0008e">Participate in brainstorming and strategy development to take our efforts to the next level. </b></span></span></strong></div> </li> </ul> <strong><span style="font-size:12px;"><span style="font-family:tahoma,geneva,sans-serif;">Requirements</span></span></strong> <ul> <li dir="ltr" style="padding: 0; margin: 0;" style="padding: 0; margin: 0;"> <div dir="ltr"><strong><span style="font-size:12px;"><span style="font-family:tahoma,geneva,sans-serif;"><b id="docs-internal-guid-06ea6922-fa66-24be-c31d-a42744e0008e">5+ years in public relations; in-house experience within a startup environment preferred</b></span></span></strong></div> </li> <li dir="ltr" style="padding: 0; margin: 0;" style="padding: 0; margin: 0;"> <div dir="ltr"><strong><span style="font-size:12px;"><span style="font-family:tahoma,geneva,sans-serif;"><b id="docs-internal-guid-06ea6922-fa66-24be-c31d-a42744e0008e">Natural storytelling instincts: You understand the key components to a compelling story and enjoy rolling up your sleeves to identify assets, trends, and angles</b></span></span></strong></div> </li> <li dir="ltr" style="padding: 0; margin: 0;" style="padding: 0; margin: 0;"> <div dir="ltr"><strong><span style="font-size:12px;"><span style="font-family:tahoma,geneva,sans-serif;"><b id="docs-internal-guid-06ea6922-fa66-24be-c31d-a42744e0008e">Professional and skilled communicator: you can present ideas clearly to a variety of audiences, from high-level executives to local beat reporters.</b></span></span></strong></div> </li> <li dir="ltr" style="padding: 0; margin: 0;" style="padding: 0; margin: 0;"> <div dir="ltr"><strong><span style="font-size:12px;"><span style="font-family:tahoma,geneva,sans-serif;"><b id="docs-internal-guid-06ea6922-fa66-24be-c31d-a42744e0008e">Proactive and resourceful: you are a problem solver energized by identifying creative solutions; you’re skilled at managing up, prioritizing, and setting expectations</b></span></span></strong></div> </li> </ul> Smarthire Inc BOCA RATON FL

Senior Public Relations Specialist, Community Engagement & Philanthropy

Bluegreen Resorts