Senior Public Relations Specialist, Community Engagement & Philanthropy

Bluegreen Resorts Boca Raton , FL 33427

Posted Yesterday

Job Description: Purpose:

Reporting to the Head of Public Relations and Communications, the Senior Public Relations, Community Engagement, and Philanthropy Specialist will help support Bluegreen's internal/external communications strategy, manage key public relations efforts, including PR agency, special events, key media-genic initiatives and activations, and micro and macro-influencer programs. Additionally, this person will develop, oversee end execute all Corporate Social Responsibility efforts, in line with the company's vision, social pillars, and overall business goals. The Senior PR Specialist will also formulate internal PR plans, in conjunction with PR agency plans, and devise and oversee a robust Internal Communications and CEO engagement program.

Responsibilities:

  • Manage internal/external events, from inception to execution, for high visibility programs, as well as coordinate on-site event planning and execution (i.e. new resort/product openings, television shoots, concert events, awards ceremonies and other special events).

  • Plan PR solutions such as product launches, media relations, radio remotes, and special events, as well as conduct research and craft messaging, as it pertains to relevant business opportunities.

  • Write press releases, CEO memos, key messages, scripts, etc. as it relates to internal/external programs.

  • Manage Executive and company-wide blogs, LinkedIn, Twitter, and other social channels.

  • Oversee marketing relationships, such as the Florida Marlins, for optimal brand awareness and maximum PR and marketing opportunities.

  • Maintain clear and consistent communications between Bluegreen and agency account team, and support agencies fulfillment needs and day-to-day requests.

  • Work collaboratively with teams across the Bluegreen network to develop a robust Internal Comms program, ensuring that associates are kept informed and motivated by multi-channel communication, such as fireside chats, CEO breakfasts, resort videos, associate intranet or CMS landing page, email bulletins, social media, and regular newsletters.

  • Foster CEO engagement across the corporate Bluegreen office, and resort/retail footprint, as it relates to thought leadership, CEO and E.C. messaging, unique programming, pulse studies, etc.

  • Handle the internal communication response to crisis situations which affect organizational perception and reputation.

  • Support cross-office communications needs and help further unique Bluegreen programs with PR appeal and a strong ROI

  • Optimize yearly calendar of media visits, resort openings, sales center unveilings, and special events that reflect current top projects and initiatives.

  • Organize press related events, including press conferences and announcements, as well as on-site press events at the resorts, and accompany individual or group press trips when needed.

  • Create and oversee destination and regional PR management team for on-resort/in-destination support serving as an extension of Corporate PR Team.

  • Seek out high profile consumer promotions and sponsorships, if appropriate, and conceptualize and strategize opportunities that align with our brand.

  • Managing Bluegreen's corporate giving and volunteer programs, synchronizing the company's philanthropic activities in support of the company's 3 pillars, creating the company's community footprint, including leading sponsorship and donation activities for maximum ROI, and supporting associate engagement.

  • Contribute to the overall development and management of the company's philanthropic and community relations strategies, including developing and strengthening good working relationships with internal and external business partners, encouraging leadership to participate in brand-propelling opportunities, and arranging events for associates to embrace, as well.

  • Represent the company in all activities associated with volunteer activities and the community and seek out opportunities to maximize optics and branding.

  • Help to form relationships in the foundation and business community, including the identification, cultivation, solicitation, and stewardship of corporations to support on behalf of Bluegreen.

  • Coordinate with Regional PR Manager's to create a Bluegreen community social footprint in local opportunities, where branding is key and charity ties back with overarching company-wide theme.

"We are an equal opportunity employer and drug-free workplace. If offered employment, applicant must be willing to submit to a background check/drug test."

Job Requirements Bachelor's and/or Master's degree in Journalism, Marketing or related field

  • 4-6 years of Public Relations and Communications experience required, along with excellent writing, speaking, interpersonal, and organizational skills, and the ability to travel up to 25%

  • Capacity to work independently and with others, foster creative ideas in a team environment, operate as a self-starter, multi-task meticulously, work under high pressure within tight deadline situations, and work with minimal supervision

  • Manage PR Coordinator position

  • Ability to lead PR Agency relationship and assist Head of PR with special projects as needed

  • Possess creativity, ingenuity, and vision, and the ability to maintain positive and consistent communications with cross-departmental teams

~UP


Find your dream job anywhere
with the LiveCareer app.
Download the
LiveCareer app and find
your dream job anywhere
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Senior Development Services...

Bluegreen Resorts

Posted Yesterday

VIEW JOBS 7/15/2018 12:00:00 AM 2018-10-13T00:00 Job Description Purpose: The role of the Senior Development Services Specialist – Partner Engagement responsible for supporting the relationships and related systems that the department oversees or assists in managing which may include Prizzma, Medallia, Salesforce, Traveler Plus vendors, Choice Hotels and other partners. The main responsibilities for this position would be to ensure that we are developing programs that maximize the benefits of the partnership and uses for associated digital products where applicable, streamlining and documenting processes, planning and implementing programs and enhancements, communicating with internal departments and external partners, assisting with contract negotiations, and assisting with identifying partner solutions for business needs and developing the partner roadmap. Responsibilities: * Provide on-going support of partner program, benefits, and applications including content and data management * Maintain associated program resource documents * Evaluate partner systems, capabilities, benefits and programs and make recommendations that align with business goals and needs * Assist in partner implementations including internal integrations and partner specifications * Write user stories, specify acceptance tests, and complete UAT testing * Communicate project statuses and coordinate the flow of deliverables internally and externally * Effectively communicate with cross-functional partners, including internal and external stakeholders * Assist in data analysis to drive pro-active planning for future development * Assist with customer support, customer and partner inquiries, issues and resolution of issues, across multiple departments * Document both front end and back end tasks and SOPs for training, implementation, or handoff to new business owner * Prepare presentations summarizing results and/or client/project information * Run queries, pull data, and perform data analysis, as requested * Assist with contract negotiations as needed for new agreements, extensions or renewals * Any additional tasks as requested "We are an equal opportunity employer and drug-free workplace. If offered employment, applicant must be willing to submit to a background check/drug test." Job Requirements Bachelors degree required. Three years related experience and a proven track record with project management, inter departmental communication / collaboration, marketing, or client support/management in the Vacation Ownership, Real Estate, Travel Club, Hospitality or comparable industries. Digital/software experience a plus Customer Service Fundamentals, MS Office Suite * Resourceful and able to complete tasks with minimal guidance * Comfortable multi-tasking in a fast paced environment * Able to work independently and part of a team * Detail-oriented, a critical-thinker with strong organizational and communication skills * Analytical and skilled in Excel * Creative and forward-thinker Excellent client management, project management, communication and interpersonal skills. Detail oriented with strong analytical and problem solving skills. Must enjoy a constant challenge in a fast-paced work environment, be focused on the bottom line, and able to react quickly to changing market conditions and external needs. Candidate must have strong computer skills and technical aptitude to compliment a strategic outlook to any project. Vacation ownership or real estate experience a plus. ~UP Bluegreen Resorts Boca Raton FL

Senior Public Relations Specialist, Community Engagement & Philanthropy

Bluegreen Resorts