Senior Project Manager, Growth Marketing

Zynga, Inc. San Francisco , CA 94118

Posted 5 months ago

The Growth Marketing team at Zynga is looking for a Senior Project Manager - reporting to Zynga's Head of Conversion - who will be responsible for managing large-scale tests, projects and R&D initiatives that impact conversion. This person is an analytical and business-savvy project specialist who can independently manage multiple projects as well as communicate with various cross-functional stakeholders. This role is well suited for those who are extremely organized & efficient, are great communicators and foster a genuine desire to make an impact on the growth of our games' business from a performance marketing standpoint.


  • Work with UA Creative leadership (Head of Conversion, Central Creative Directors, Localization Manager) to establish a cadence for the regular delivery of new UA ad creative (video, display & playables) for all titles in multiple geos and multiple channels

  • Leverage organizational skills to support schedules and budget planning/reconciling

  • Work with Conversion team to establish quarterly tests for App Store Optimization Testing, manage the testing process and distribute results & learnings.

  • Manage regular communication with key cross-functional stakeholders regarding active projects, key findings and results.

  • Lead data gathering projects to establish a constant cadence of data being distributed to different teams. Experiment with different tools to increase efficiency

  • Manage tight delivery pipelines and schedules.

  • Research, explore and communicate best practices in efficiency. Lead the development of goals, standards, processes and feedback mechanisms.


  • 6-10 years project manager experience, in a performance based team a plus

  • Excellent written & verbal communications skills

  • Strong quantitative analytical ability

  • Excellent interpersonal skills

  • Proven analytical capabilities

  • Team player, energetic personality, quality minded, focused, committed, able to work independently in a fast paced, changing environment Passion for agile methodology Knowledge of other project management methodologies a plus

  • App Store Optimization experience a big plus

  • Experience working with Marketing organizations & game teams

  • A strong track record of developing and maintaining highly collaborative cross-functional relationships and a proven ability to lead cross-functional initiatives

upload resume icon
See if you are a match!

See how well your resume matches up to this job - upload your resume now.

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Growth Marketing Manager CRM

Airbnb, Inc.

Posted 3 days ago

VIEW JOBS 1/13/2019 12:00:00 AM 2019-04-13T00:00 The Growth Marketing team at Airbnb is at the intersection of marketing, engineering and data science. Our work is imperative to driving the top line of the entire company. As the CRM Growth Marketing Manager, you will play a critical role in managing Airbnb's relationship with our hosts. Your responsibilities include driving the strategy, development, enhancement, and execution of lifecycle marketing programs and campaigns across email, push, SMS, and in-app notifications, focused on growing and retaining successful, quality hosts, and enabling hosts to provide a better experience for our guests. You will serve as the subject matter expert on Host user experiences, communications, and engagement, ensuring all campaigns are executed with a high degree of accuracy and effectiveness. You will be a thought partner and trusted stakeholder to functional leads and business partners across Product, Engineering, Data Science, and Finance to set and exceed aggressive growth targets. The ideal candidate will have a combination of email marketing experience, product management, and project management skills. This role is based in San Francisco. What You'll Do * Help build the vision and strategy of Host engagement marketing initiatives to accelerate growth of the Host business * Develop & manage automated triggered, lifecycle and ad hoc email campaigns to continuously improve onboarding, engagement, and retention of Airbnb Homes & Experiences Hosts * Serve as CRM expert in Host user experiences, tooling and communication optimizations that will help provide a better travel experience for travelers * Own project management and cross-functional campaign development workflow with Product, Engineering, Analytics, Data Science, Creative and Community teams * Translate business goals into accurate delivery requirements, including but not limited to: specifying required data, segmentation & targeting logic, and dynamic content requirements * Initiate and conduct in-depth user data analyses and experimentation that will directly impact strategy and the program roadmap * Articulate and present data analyses and learnings effectively to the team and to key stakeholders * Own comprehensive daily, weekly, monthly reporting of all Host engagement KPIs & build the right dashboards to track and socialize performance * Operate as a subject matter expert on all systems related to Hosts and CRM to drive smooth execution and optimization What We're Looking For * 6-8+ years of relevant ecommerce / email marketing experience. Product management experience a plus. * Deep understanding of CRM strategy and management, with strong interest in how it works "under the hood" (i.e. tracking, marketing tech stack, tooling) * Results-driven marketer with proven quantitative and analytical skills; should be extremely comfortable with Excel (functions, pivots, etc.) and reporting tools like Tableau. SQL skills a plus. * Creative problem-solving skills with focus on efficient execution while balancing big-picture thinking * Highly proactive & independent, always looking for ways to take initiative and improve existing programs/processes. * Must be a collaborative, cross-functional team player and comfortable partnering with a variety of teams from Engineering to Design * Exceptional project management and organization skills, with a keen eye for detail, requiring minimal supervision * Eye for user flow & visual design * Must exhibit superb verbal and written communication skills with a high degree of comfort interpreting results and communicating insights effectively * Passion for CRM and user engagement * Strong sense of ownership and entrepreneurial spirit * Agency management experience a plus Apply Now Airbnb, Inc. San Francisco CA

Senior Project Manager, Growth Marketing

Zynga, Inc.