Senior Project Manager, Growth Marketing

Zynga, Inc. San Francisco , CA 94118

Posted 3 months ago

The Growth Marketing team at Zynga is looking for a Senior Project Manager - reporting to Zynga's Head of Conversion - who will be responsible for managing large-scale tests, projects and R&D initiatives that impact conversion. This person is an analytical and business-savvy project specialist who can independently manage multiple projects as well as communicate with various cross-functional stakeholders. This role is well suited for those who are extremely organized & efficient, are great communicators and foster a genuine desire to make an impact on the growth of our games' business from a performance marketing standpoint.

Responsibilities:

  • Work with UA Creative leadership (Head of Conversion, Central Creative Directors, Localization Manager) to establish a cadence for the regular delivery of new UA ad creative (video, display & playables) for all titles in multiple geos and multiple channels

  • Leverage organizational skills to support schedules and budget planning/reconciling

  • Work with Conversion team to establish quarterly tests for App Store Optimization Testing, manage the testing process and distribute results & learnings.

  • Manage regular communication with key cross-functional stakeholders regarding active projects, key findings and results.

  • Lead data gathering projects to establish a constant cadence of data being distributed to different teams. Experiment with different tools to increase efficiency

  • Manage tight delivery pipelines and schedules.

  • Research, explore and communicate best practices in efficiency. Lead the development of goals, standards, processes and feedback mechanisms.

Requirements:

  • 6-10 years project manager experience, in a performance based team a plus

  • Excellent written & verbal communications skills

  • Strong quantitative analytical ability

  • Excellent interpersonal skills

  • Proven analytical capabilities

  • Team player, energetic personality, quality minded, focused, committed, able to work independently in a fast paced, changing environment Passion for agile methodology Knowledge of other project management methodologies a plus

  • App Store Optimization experience a big plus

  • Experience working with Marketing organizations & game teams

  • A strong track record of developing and maintaining highly collaborative cross-functional relationships and a proven ability to lead cross-functional initiatives

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