Senior Product Marketing Specialist- Xumo

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

Responsible for assisting Sales and Marketing management utilizing communications and advertising materials to effectively present the Company's products and services to customers and prospects. Meets with appropriate Sales and Marketing colleagues to discuss communication needs. Researches and develops supporting marketing materials and presents recommendations to Marketing leadership or internal committee. Serves as a liaison to Care and Field Operations Departments. Provides daily status of projects, deadlines and performance to management. Has in-depth experience, knowledge and skills in own discipline. Usually determines own work priorities. Acts as resource for colleagues with less experience.

Comcast and Charter Communications will form a 50/50 joint venture that will bring our world-class Flex streaming platform, 4K streaming devices, voice remote and XClass TVs nationwide. You will want to join our innovative team, because together we will develop and offer consumers a next-generation streaming platform, with a world-class user experience and navigation and all the top apps, bringing more choice to the streaming marketplace. Comcast also will contribute XUMO to the joint venture, our free ad-supported service that currently delivers more than 200 unique streaming channels and features hundreds of free content choices.

Job Description

Additional Job Summary Info:

As the Senior Product Marketing Specialist, you will be part of the marketing team, working directly with the sales, product, GTM, and design teams to bring Xumo products and services to life. This role is critical in supporting the go-to-market strategy, focusing on creating positioning, messaging and collateral that highlights the unique value proposition of Xumo for current and prospective customers. A successful candidate for this role will have a passion for marketing and product positioning, and the ability to manage multiple high-impact projects simultaneously. The role requires strong project management skills, attention to detail, and the ability to collaborate with cross-functional teams.

• Position is office based in Irvine, CA- 4 days/week & remote 1 day/week.

• This position is not eligible for visa sponsorship. Applicants must be authorized to work for Comcast in the United States without a current or potential future need for sponsorship.

Core Responsibilities:

• Developing product positioning, compelling messaging, and collateral that resonates with the target audience and aligns with the overarching product marketing strategy and roadmap, ensuring alignment with cross-functional teams.

• Assisting marketing leadership in developing, managing, and executing GTM plans for launches, new features, and ongoing engagement campaigns in collaboration with marketing, PR/comms, and product teams. Serving as a point of contact for internal partners.

• Conducting customer research, competitive analysis, and market segmentation in collaboration with internal teams to deeply understand the audience and inform product positioning & messaging to drive engagement.

• Tracking key performance metrics, analyzing results, and providing actionable recommendations to iteratively refine marketing strategies.

• Developing and managing launch calendars based on product roadmaps and ensuring deadlines are communicated to cross-functional teams.

• Initiating, defining, and managing day-to-day marketing activities including developing creative briefs, marketing plans, and product category marketing strategies.

• Providing direction and leadership to vendors, agencies, and internal creative staff to develop best-in-class creative assets that are produced and delivered on schedule.

• Understanding and enforcing brand and legal requirements. Driving proactive and consistent communication with cross-functional teams to ensure the accuracy of content, copy, specifications, legal marks, etc. for all materials produced.

• Building strong partnerships across product management, design, sales, marketing, and other cross-functional teams to drive seamless execution.

Highly Preferred Experience:

• Detail-oriented individual, with strong project management skills, the ability to work autonomously and manage multiple tasks simultaneously.

• Excellent communication and interpersonal skills with the ability to collaborate effectively across diverse teams.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.

• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.

• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.

• Win as a team - make big things happen by working together and being open to new ideas.

• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.

• Drive results and growth.

• Respect and promote inclusion & diversity.

• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Compensation

Primary Location Pay Range: $78,029.13 - $117,043.69

Comcast intends to offer the selected candidate base pay dependent on job-related, non-discriminatory factors such as experience. Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable)

Relative Work Experience

5-7 Years

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law. Comcast will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable law, including the Los Angeles Fair Chance Initiative for Hiring Ordinance and the San Francisco Fair Chance Ordinance.