Are you interested in a highly cross functional role? Do you want the ability drive change across multiple facets and see your impact from start to finish? We are looking for a passionate and influential person to take on the management of a strategic product line.
What you'll do all day:
Define and implement the right assortment that both meets the longer-term strategy and fulfills the needs of our target customer key use cases
Collaborate with cross-functional teams to design, develop, launch and grow our products
Developing product marketing content to be leveraged on our site and in channels that creates customers engagement and demonstrates our product expertise
Assess and model the viability and economics of new marketing ideas, monitor the health of the product category
Define and implement test plans, conduct analyses and make recommendations for product enhancements
You'll be measured on how well you:
Drive growth you'll have various levers to pull across areas like site, channel, offers, pricing and positioning to achieve our growth goals
Learn & implement we're looking to redefine our positioning on our Consumer portfolio & take it to the next level. Fact based learning & experimentation is a must for the role.
Create engagement we've tasked ourselves with increasing our engagement with our customers leveraging our product and manufacturing expertise
Deliver results ability to manage multiple complex projects and meet competing deadlines.
We're looking for someone who:
Is a numbers person has experience and is comfortable using various data sources to gauge viability of new ideas, performance of existing projects, as well as determining root causes for performance issues
Bachelor's degree required; preferred majors: Business, Marketing, Economics
2 - 4 years of product marketing, marketing strategy and/or site experience
Strong analytical and critical thinking skills
Proficient in Excel, pivot tables
Excellent verbal and written communication and presentation skills
Nearest Major Market: Waltham
Nearest Secondary Market: Boston
Job Segment: Product Marketing, Marketing