Senior Product Marketing Manager

Solarwinds, Inc. Austin , TX 78719

Posted 1 week ago

Overview

We are looking for a Senior Product Marketing Manager to own global go-to-market strategy for two or three key products within our Network Management portfolio. This leadership role provides a chance to demonstrate your exceptional product marketing skills across the company. The right person for this role loves telling compelling and memorable stories to IT professionals about technical products, working with marketing, sales, and product teams, and doing what it takes to 'move the needle' and achieve the financial and market success of their products.

Responsibilities

PRODUCT MARKETING PHILOSOPHY

We win because we know our customers better than anyone else.

You want to join our team because:

  • You know where to find prospects, what their day-to-day challenges are, and how they try to address them

  • You have (or can quickly develop) a deep understanding of the top competitors for your products, and can find ways to differentiate your products against them

  • You are a great communicator in writing, such as through compelling and concise messaging and content, and through presentation, whether on webcasts, to internal teams, or at events

  • You know what it takes to own the success of your products, and seek a position with the power and autonomy that puts you at the helm

  • You're comfortable with analyzing data to monitor bookings performance and determining where changes to tactics and strategy should be made to drive success

  • You are not scared of change. In fact, you are eager to work for a high velocity, results driven organization where status quo does not exist

Working with Product Management

As an experienced Product Marketing Manager, you will need to partner with Product Management to understand the value or your products, to provide feedback and insights for roadmap generation, to determine the business goals for your products, and to execute powerful and impactful product launches.

Working with Sales

It's your job to help future customers discover SolarWinds and your products, and to help them understand why the product is right for them ensuring the quality of prospects that are handed-over to talk to sales. You also need to ensure that sales are trained on your products and are enabled with the knowledge and collateral required to close the deal.

Corporate Marketing and Demand Generation

At SolarWinds, Product Marketing works closely with marketing teams to ensure we are reaching the right audiences, that we have effective content, that we are driving both awareness and demand, and that we are both acquiring new customers and cross-selling more into our install base. Your go-to-market plans helps define the direction, which campaigns you'll run, and you'll also help drive execution by writing e-mail and web content, marketing collateral, webinars, and more.

Working with a global team of A-players

We aim to work with the best. If you join us, you will be working with a tightly coupled cross-functional team of highly talented and experienced professionals. At SolarWinds we have a high focus on execution and organization, but we don't let formal processes get in the way of opportunity or experimentation.

Stability and Benefits

SolarWinds is a well-established company that is experiencing consistent growth. SolarWinds employees are well compensated, continuously challenged and always learning. We also understand you have a life outside of work, so work/life balance is something we take seriously.

Travel Requirements

We're not big on travel, and in most situations, we use the phone, web meetings, surveys, and more to minimize the need to travel. However, you may occasionally travel to tradeshows and industry events where you will meet with customers and prospects and evangelize your products and SolarWinds. As needed, you may also travel to some of our regional offices across North America, EMEA, and APAC in support of sales and partner training.

As an experienced Product Marketing Manager, you will need to partner with Product Management to understand the value or your products, to provide feedback and insights for roadmap generation, to determine the business goals for your products, and to execute powerful and impactful product launches.

Working with Sales

It's your job to help future customers discover SolarWinds and your products, and to help them understand why the product is right for them ensuring the quality of prospects that are handed-over to talk to sales. You also need to ensure that sales are trained on your products, and are enabled with the knowledge and collateral required to close the deal.

Corporate Marketing and Demand Generation

At SolarWinds, Product Marketing works closely with marketing teams to ensure we are reaching the right audiences, that we have effective content, that we are driving both awareness and demand, and that we are both acquiring new customers and cross-selling more into our install base. Your go-to-market plans helps define the direction, which campaigns you'll run, and you'll also help drive execution by writing e-mail and web content, marketing collateral, webinars, and more.

Working with a global team of A-players

We aim to work with the best. If you join us, you will be working with a tightly coupled cross-functional team of highly talented and experienced professionals. At SolarWinds we have a high focus on execution and organization, but we don't let formal processes get in the way of opportunity or experimentation.

Stability and Benefits

SolarWinds is a well-established company that is experiencing consistent growth. SolarWinds employees are well compensated, continuously challenged and always learning. We also understand you have a life outside of work, so work/life balance is something we take seriously.

Travel Requirements

We're not big on travel, and in most situations, we use the phone, web meetings, surveys, and more to minimize the need to travel. However, you may occasionally travel to tradeshows and industry events where you will meet with customers and prospects and evangelize your products and SolarWinds. As needed, you may also travel to some of our regional offices across North America, EMEA, and APAC in support of sales and partner training.

An understanding of information technology buyer and the IT industry is a critical starting point.

Qualifications

  • 3+ years of Product Marketing for a B2B technical software product (or Marketing with strong experience in technical hardware or software markets)

  • BA/BS minimum; MBA or equivalent experience desired

  • Experience owning the go-to-market for, and launching, successful products

  • Great writer and great presenter, with an ability to deliver technical content in a clear, concise, and compelling language

  • A curiosity that drives investigation and learning

  • Experience interacting with customers, partners, and press/analysts with accuracy and professionalism.

  • Strong understanding with digital marketing technologies and methods. Consumer experience a plus.

  • Demonstrated self-motivation and self-discipline to work effectively in a high-paced environment

Ability to think and execute at both strategic and operational levels.


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Senior Product Marketing Manager

Solarwinds, Inc.