Senior Product Marketing Manager

Servicetitan Glendale , AZ 85301

Posted 3 weeks ago

Like a conductor who guides the entire orchestra to produce beautiful symphonies, product marketing is the orchestrator that collaborates across functional teams to develop and execute go-to-market plans that fuel ServiceTitan's growth. The product marketing team is responsible for designing audience-centric go-to-market strategies, understanding buyers and customers, crafting messaging and content that resonates, taking a strategic approach to launch and equipping sales with the right knowledge and tools that win business. We're looking for high-performing individuals whose creativity, tenacity and unrelenting focus on buyer and customer needs have produced results that place them in the upper echelons of product marketing rock stars.

Responsibilities:

  • Own marketing strategies and planning aimed at increasing customer adoption and usage of ServiceTitan's core platform

  • Lead development of Go to Market strategy with the goal of driving increased adoption and engagement of our core platform

  • Drive proactive, ongoing insight development and application in Marketing efforts, Product efforts, and beyond

  • Lead efforts to translate target customer learning into testable hypotheses and ideas, then personally drive and/or partner with cross-functional and channel teams (web, online acquisition, direct response, etc.) to drive testing and scaling

  • Partner closely with the Sales organization to define and develop appropriate sales collateral, talk tracks, etc. to drive close rates

  • Partner closely with Product and UX teams to implement product-based acquisition initiatives, and influence product roadmaps

  • Work closely with our functional partners to prioritize and advocate for features enhancements and product launches that align with our ServiceTitan strategy

  • Drive additional customer efforts in areas such as social and PR, when appropriate

  • Drive development of ongoing customer feedback via NPS, CSAT etc. and translate into actionable insights

  • Advise and coach up, down, and around with an opportunity to grow a team dedicated to advancing our strategic initiatives

  • Bring your whole self your experiences, abilities, energy, and passion to make a difference into every working session, meeting, and recommendation every day

Your Talents

  • 5-7 years total work experience with 3+ years of experience marketing consumer goods, technology, web or mobile services (SaaS) / apps

  • Significant marketing or transferable experience that includes:

  • Creation and execution of marketing strategies and plans

  • Identification of rich customer insights, and translation of insights into meaningful marketing innovations

  • Management of multiple concurrent projects

  • Socializing internal stakeholders to support and advance your vision in a world of many ideas and priorities

  • Leadership with online acquisition, SEM / SEO and DR efforts

  • The following mandatory qualities:

  • Strong creative problem-solving and analytical skills

  • Customer-first instinct and mindset

  • Proven record of innovative thinking with a continuous improvement / "test & learn" orientation

  • Experience with developing financial plans and models to assess and size key opportunities

  • Strong interpersonal skills that ensure tight coordination with business units and functional groups across ServiceTitan

  • Track record rolling up sleeves to drive big outcomes

  • Ability to think through and deliver exceptional end-to-end experiences

  • Excellent verbal, written, visual/presentation, and interpersonal communication skills

  • Track record of success leading cross-functional teams to execute with excellence

  • Strong results orientation and decision making skills: take-charge attitude, champion of innovative ideas, and demonstrated ability to drive teams tirelessly to desired outcomes

  • Bachelor's degree required, MBA preferred

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Senior Product Marketing Manager

Servicetitan