Seon Fraud Prevention Austin , TX 78719
Posted 2 weeks ago
At SEON, we are dedicated to delivering innovative solutions to our customers, and product marketing plays a crucial role in shaping our strategy and driving growth. As a Senior Product Marketing Manager, you will be at the forefront of our mission to revolutionize the fraud and financial crime prevention industry.
As a Senior Product Marketing Manager at SEON, you will be responsible for amplifying our product marketing strategy on a global scale through persuasive content. You will work closely with cross-functional teams to create consistency in delivering our positioning and messaging through compelling content to ensure our products are positioned effectively in the market and drive customer adoption.
What you'll do:
Competitive Analysis:
Conduct comprehensive research to understand the competitive landscape, market trends, emerging tech and trends
Analyze competitor products, positioning, pricing strategies and GTM approaches
Combine external research with internal teams' input to create enablement and insight-sharing sessions
Partner with the content team to integrate findings into relevant content and collateral
Battle cards & Landmines: Create battle cards outlining key differentiators, value propositions, and landmines to deposition against them
Sales Cycle Reduction: Work with wider product marketing and revenue teams to influence and reduce the length of sales cycles through targeted and well-distributed content
Win Rate Optimization: Identify areas for improvement and collaborate with sales to increase win rates by providing competitive insights and resources to effectively compete and win deals
Deal Values: Develop strategies to increase deal values through upsell and cross-sell opportunities, incorporating persuasive content
Market Share: Assess, influence, and capture SEON's market share globally through strategic content and comms initiatives, amplifying SEON's positioning and narrative
Content Strategy & Distribution: Lead content strategy (written and media) to create compelling product marketing content (thought leadership, case studies, customer stories, videos) and oversee its strategic distribution across various channels, including comms. Excellence in translating features/capabilities into customer benefits and language
Content Engagement: Collaborate with the wider marketing team to analyze content performance to focus on what influences buyer and customer journey
Customer Feedback: Gather and incorporate customer feedback into content creation, ensuring content resonates with the target audience
Customer Acquisition: Collaborate with the demand gen team to ensure acquisition strategies and campaigns leverage targeted content for our ICPs
Customer Retention: Collaborate with customer success, account management and lifecycle teams to monitor and enhance customer retention through effective and engaging content
Product Adoption: Collaborate with product managers and lifecycle to create engaging content for adoption and launch campaigns
What we offer:
Competitive salary package
Hybrid work model
100% Employer paid benefits for employee + dependents
An opportunity to immediately impact a smart, growing, multi-cultural team
Generous Annual leave
Excellent Benefits including matching 401k
Paid Maternity and Enhanced paternal leave
Access to continuous development tools & a strong coaching culture
What's next:
Sounds good? Great, we can't wait to hear from you!
Say hi and we'll guide you through the next steps.
Wanna learn more about what it's like to work at SEON first?
Here you go
Seon Fraud Prevention