Senior Product Marketing Manager

At SEON, we are dedicated to delivering innovative solutions to our customers, and product marketing plays a crucial role in shaping our strategy and driving growth. As a Senior Product Marketing Manager, you will be at the forefront of our mission to revolutionize the fraud and financial crime prevention industry.

As a Senior Product Marketing Manager at SEON, you will be responsible for amplifying our product marketing strategy on a global scale through persuasive content. You will work closely with cross-functional teams to create consistency in delivering our positioning and messaging through compelling content to ensure our products are positioned effectively in the market and drive customer adoption.

What you'll do:

• Competitive Analysis:

• Conduct comprehensive research to understand the competitive landscape, market trends, emerging tech and trends

• Analyze competitor products, positioning, pricing strategies and GTM approaches

• Combine external research with internal teams' input to create enablement and insight-sharing sessions

• Partner with the content team to integrate findings into relevant content and collateral

• Battle cards & Landmines: Create battle cards outlining key differentiators, value propositions, and landmines to deposition against them

• Sales Cycle Reduction: Work with wider product marketing and revenue teams to influence and reduce the length of sales cycles through targeted and well-distributed content

• Win Rate Optimization: Identify areas for improvement and collaborate with sales to increase win rates by providing competitive insights and resources to effectively compete and win deals

• Deal Values: Develop strategies to increase deal values through upsell and cross-sell opportunities, incorporating persuasive content

• Market Share: Assess, influence, and capture SEON's market share globally through strategic content and comms initiatives, amplifying SEON's positioning and narrative

• Content Strategy & Distribution: Lead content strategy (written and media) to create compelling product marketing content (thought leadership, case studies, customer stories, videos) and oversee its strategic distribution across various channels, including comms. Excellence in translating features/capabilities into customer benefits and language

• Content Engagement: Collaborate with the wider marketing team to analyze content performance to focus on what influences buyer and customer journey

• Customer Feedback: Gather and incorporate customer feedback into content creation, ensuring content resonates with the target audience

• Customer Acquisition: Collaborate with the demand gen team to ensure acquisition strategies and campaigns leverage targeted content for our ICPs

• Customer Retention: Collaborate with customer success, account management and lifecycle teams to monitor and enhance customer retention through effective and engaging content

• Product Adoption: Collaborate with product managers and lifecycle to create engaging content for adoption and launch campaigns

What we offer:

• Competitive salary package

• Hybrid work model

• 100% Employer paid benefits for employee + dependents

• An opportunity to immediately impact a smart, growing, multi-cultural team

• Generous Annual leave

• Excellent Benefits including matching 401k

• Paid Maternity and Enhanced paternal leave

• Access to continuous development tools & a strong coaching culture

What's next:

Sounds good? Great, we can't wait to hear from you!

Say hi and we'll guide you through the next steps.

Wanna learn more about what it's like to work at SEON first?

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