Senior Product Marketing Manager - Security Solutions (Open To U.S. Remote)

Exabeam Foster City , CA 94404

Posted 2 months ago

Exabeam is a global cybersecurity leader that adds intelligence to every IT and security stack. We are reinventing the way security teams use analytics and automation to solve threat detection, investigation, and response (TDIR), from common security threats to the most critical that are difficult to identify.

The Exabeam Security Management Platform is a comprehensive cloud-delivered solution that leverages machine learning and automation using a prescriptive, outcomes-based approach to TDIR. It is designed and built to help security teams detect external threats, compromised users and malicious adversaries, minimize false positives, and make security success the norm. For more information, visit www.exabeam.com.

Exabeam is looking for a seasoned product marketer to join the growing product marketing team. The Senior Product Marketing Manager - Security Solutions will focus on building out compelling content that articulates the value and benefits Exabeam delivers through our use case/outcome-based security approach.

This role will own messaging and market activation plan for our current and future use case packages, from the development of core messaging documents all the way through customer-facing content creation designed to drive demand. This role will work closely with the product management, demand generation and corporate content teams, ensuring all assets associated with use case packages are on message. This role reports to the Director, Product Marketing.



icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Product Marketing Director Buyer And Seller Solutions

Visa

Posted 3 weeks ago

VIEW JOBS 9/24/2021 12:00:00 AM 2021-12-23T00:00 As the world's leader in digital payments technology, Visa's mission is to connect the world through the most creative, reliable and secure payment network - enabling individuals, businesses, and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company's dedication to innovation drives the rapid growth of connected commerce on any device, and fuels the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce. At Visa, your individuality fits right in. Working here gives you an opportunity to impact the world, invest in your career growth, and be part of an inclusive and diverse workplace. We are a global team of disruptors, trailblazers, innovators and risk-takers who are helping drive economic growth in even the most remote parts of the world, creatively moving the industry forward, and doing meaningful work that brings financial literacy and digital commerce to millions of unbanked and underserved consumers. You're an Individual. We're the team for you. Together, let's transform the way the world pays. What's it all about? As a product marketing director at Visa, you will be the glue that binds our product strategy to the strategy and tactics needed to drive commercial success, ultimately delivering measurable outcomes. You will be an evangelist of Visa's products and solutions to our customers, and you will play an integral role in the lifecycle of Visa's product and solutions portfolio. You will be expected to work cross-functionally to develop a deep understanding of our audiences, solutions and use cases, including: * Knowing and understanding our clients better than they know themselves, including what they need and how they make their buying decisions * Having extensive insights on our competitors, what they are doing today and where they are going in the future * Developing a deep understanding of market dynamics - including consumer needs and trends In collaboration with our global and regional marketing and communications teams, you will lead accountability for building comprehensive, data-driven marketing programs that drive awareness, interest, and demand, and implementing those programs in partnership with regional Product, Sales, Marketing and Communication teams. Attention to detail and eye for quality are critical to your success and are imperative in your ability to represent the brand in everything from product development and design to communications. Further, you will take a leading role in defining how we will measure progress in this area, partnering with both business partners and the Insights & Analytics teams to define and initiate measurement disciplines. Key Responsibilities: * Yoi will lead development of marketing strategies, working closely with all regional and global teams to engage our clients and deliver against Visa's business and marketing goals * Be the expert on our buyers, and their advocate inside Visa -- who are they, how they buy and their key buying criteria and then synthesizing the deep insights to develop value propositions and messaging * You will develop marketing that frames value propositions, sets forth positioning and messaging, and activation strategies * You will direct and manage agencies to accomplish strategic marketing projects to support the business * Partner with Communications and Regional teams to identify & pursue priority opportunities to support the growth of our Buyer and Seller Solutions * You will work closely with internal stakeholders to align on shared strategy and approach to educating decision makers and influencers. Build supporting marketing collateral to enable those plans. * Partner with our marketing and communication teams to position Visa as a leader in the payments industry * You will continuously review market landscape and recommend, develop, and implement new creative approaches to growing the Visa business * Be a Visa brand advocate, working across Brand, Product, UX/UI and sales teams to develop and integrate prominent Visa branding that enhances the customer experience and helps drive attribution back to Visa for helping deliver the experience * You will develop sales enablement and audience educational content to support Visa regional sales and partners' sales teams Basic Qualifications: * 10 or more years of work experience with a Bachelor's Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA) with focus in the field of product marketing. Preferred Qualifications: * 10-12 or more years of work experience with a Bachelor's Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA) * 8+ years progressively responsible business experience in Product Marketing, ideally related to payments technology * You are a strong strategic thinker with a results orientation who approaches any challenge with thoughtfulness, drive, and urgency * You are customer-focused mindset, with a demonstrated track record of discovering key insights and using them to advance business outcomes * Strong executive presence with highly effective written and verbal communication skills including the ability to present with impact * Global sensibilities and an empathetic outlook to work well with other markets and cultures around the world * Strong planning, organizational and problem-solving skills * Solid financial and analytical acumen with strong ROI orientation * Proven ability to implement strategic initiatives with efficiency, professionalism and with demonstrated trouble shooting / problem solving skills. Work Hours: Varies upon the needs of the department Travel Requirements: This position requires travel 5-10% of the time. Mental/Physical Requirements: This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers. Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law. Visa will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of Article 49 of the San Francisco Police Code. Visa Foster City CA

Senior Product Marketing Manager - Security Solutions (Open To U.S. Remote)

Exabeam