As the leader in Lead-to-Account Matching, Routing and Marketing Attribution solutions, LeanData drives growth for business. We help many of the world's fastest-growing enterprises automate, simplify and accelerate revenue.
LeanData is looking for a Senior Product Marketer who can become an in-depth product expert in the GTM analytics space and define the strategy for one of LeanData's key product lines.
The Sr. Product Marketing Manager will also be responsible for working closely with the Product, Sales, and Customer Experience teams to position LeanData's analytics solutions and take them to the market. The ideal candidate will be a strong collaborator across multiple functions and a good storyteller. We're excited about candidates who are results-oriented and know how to create value in a fast-paced and high-performing team.
What you'll be doing:
Market research to develop in-depth understanding of the entire breadth of GTM analytics
Interview customers to define pain points and future product roadmap with Products team
Clearly articulate the GTM strategy, tactics & pricing for this product line
Define and execute strategic marketing initiatives with other Marketing team members
Create supporting sales toolkit and offer sales enablement sessions to prepare Sales and CS for product and / or feature launches
Work with the Product, Solutions Consulting, and Customer Success teams to drive adoption and upsell for the GTM analytics solutions
Develop thought leadership that enhances LeanData's position in the GTM Analytics space
5+ years of product marketing experience, including launching new products and features
Experience with analytics products and metrics such as attribution, engagement, funnel metrics, and digital tracking
Hands-on with sales and marketing tools like Salesforce, Microsoft Excel, PowerPoint, Google Slides/ Sheets
Curiosity about the "how" of technology to tell compelling stories about the "why"
Proven experience in content creation-including blog posts, decks, videos, etc.- for the marketing of products to sales & marketing audience
Excellent written and oral communication/presentation skills, including the ability to create effective presentations
Ability to present complex technical solutions in a clear and convincing way
Bonus points if you have:
Bachelors or Masters degree
Why work at LeanData:
Stock options in LeanData for all full-time employees
Employee insurance premiums up to 90%
This role is based in-person out of our Santa Clara office.
We warmly welcome into the LeanData family all persons without regard to ethnic and racial identity, indigenous heritage, national origin, religion, gender, gender identity, gender expression, sexual orientation, age, disability, marital status, veteran status, genetic information, or any other legally protected status.