Senior Product Marketing Manager, Innovation

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you're a close but not exact match with the description, we hope you'll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.

Klaviyo is looking for a Senior Product Marketing Manager, Innovation to help drive awareness, interest, and adoption of new products and features among existing customers, prospects, and the broader market. This individual will play a crucial role in managing our innovation marketing initiatives, which encompass quarterly releases, a weekly innovation drumbeat, and always-on initiatives. The Senior Product Marketing Manager will collaborate with marketing, partner, product, and GTM enablement teams to build, execute, measure, and optimize our innovation and release marketing programs. Additionally, they will review and improve demo scripts, storyboards, and videos to enhance our marketing efforts.

This candidate will report to our Director, Portfolio Product Marketing and will play a key role in some of our most impactful campaigns, helping us continually improve processes along the way.

How You'll Make a Difference

• Develop and execute a strategy for introducing new features and releases to Klaviyo customers, partners, and prospects.

• Work with the product operations team to build and scale processes to track and measure product feature releases.

• Operationalize our quarterly release and "always-on" process to drive awareness of new products and features, reinforcing Klaviyo as a market-leading innovator.

• Manage and scale our ongoing release notes process, working across product, product operations, enablement, and technical writers.

• Partner strategically with various teams across the business, including but not limited to Product Marketing, Creative, Lifecycle Marketing, Customer Growth, Content and Social, Internal Communications, Customer Success, Customer Education, and Product Management teams.

• Track and influence awareness and adoption goals for new and emerging products, as well as the effectiveness of our innovation marketing programs.

• Review and improve website copy, release notes, demo scripts, storyboards, and videos to ensure high-quality and effective marketing content.

Who You Are

• 5-7+ years of product marketing experience, with significant experience in cross-functional leadership, program management, and/or product launches

• 5+ years working in a software company; SaaS marketing experience is highly desirable.

• Sharp product marketing management, communication, and writing skills-able to bring clarity and action to keep work moving forward with many stakeholders.

• Technically proficient, with a strong ability to understand product features and to communicate technical details to both technical and non-technical audiences effectively, while identifying and implementing process improvements.

• Strong knowledge of marketing best practices and tools, including familiarity with B2C marketing software, buying cycles, and users.

• Proven ability to lead and execute major cross-functional initiatives, often under the visibility of executive leadership.

• Comfortable in a fast-paced, agile, and high-performance environment with the ability to navigate gray areas by developing new processes and streamlining workflows.

• Excellent organizational, time management, and collaborative skills with the ability to represent the product marketing team and best practices across multiple teams with confidence and expertise, interacting effectively with senior executives and individual contributors alike.

The pay range for this role is listed below. Sales roles are also eligible for variable compensation and hourly non-exempt roles are eligible for overtime in accordance with applicable law. This role is eligible for benefits, including: medical, dental and vision coverage, health savings accounts, flexible spending accounts, 401(k), flexible paid time off and company-paid holidays and a culture of learning that includes a learning allowance and access to a professional coaching service for all employees.

Base Pay Range For US Locations:

$124,000-$186,000 USD

Get to Know Klaviyo

We're Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we're developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators-ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you're ready to do the best work of your career, where you'll be welcomed as your whole self from day one and supported with generous benefits, we hope you'll join us.

Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.

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