Senior Product Marketing Manager - Health Plans/Payers

Welltok Denver , CO 80208

Posted 1 week ago

Welltok is a data-driven, enterprise SaaS company that delivers the healthcare industry's leading consumer activation platform. Welltok's solutions empower leading health plans, employers, providers and public entities to connect consumers with personalized health improvement resources, making it easy and rewarding for consumers to complete actions that optimize their health and wellbeing.

Welltok was named one of five healthcare companies on the Forbes 2018 Cloud 100 list, ranked #1 on the 2019 Tech Tribune's Best Technology Startups in Colorado and #2 in Colorado on Deloitte's 2017 Technology Fast 500.

At Welltok, we're proud of what we're accomplishing and are committed to building a company where smart, passionate people can thrive and succeed. Join us as we make healthcare more personal and rewarding!

Position Summary

The Sr. Product Marketing Manager plays a critical role in the ongoing development of engaging and impactful value-based B2B product and solution marketing. This DENVER-BASED role directly supports the growth of our health plan / payer market and the solutions we deliver across commercial, pharmacy and government-sponsored lines of business. Key responsibilities include launch planning, campaign and content development, as well as sales enablement, collateral and training. You would join a team of two other product marketing managers, reporting to the VP of product marketing. We are a dynamic team of marketers who love the challenge of telling a story that resonates with health plan executives and directors tasked with solving the major challenges in health plan management.

Are you a healthcare marketing guru who's ready to join an exciting and fun team, embrace the rapid change of a growing company, and roll up your sleeves to get the job done? If so, this might just be the right role for you.

The ideal candidate for this role will possess the following skills and experience:

  • Strong understanding of and passion for healthcare, including how health plans and health insurance works (required)

  • Multiple years of marketing experience in the healthcare and/or healthcare IT (solution/value-based marketing a plus)

  • Particularly adept at quickly grasping and translating technical capabilities into benefits/value and messaging

  • Working knowledge of health and wellbeing IT solutions and/or healthcare consumer analytics and engagement

  • Experience creating and/or delivering sales training (live and distance-based)

  • Strong cross-functional collaborator who enjoys driving change in a fast-paced, thriving environment

  • Embraces ambiguity but insists on attention to detail and quality

  • Tireless, motivated, determined professional with integrity and good judgment

  • Loves working cross-functionally, is naturally collaborative

  • Known as a builder, self-starter, motivator, enthusiast for product marketing

  • Demonstrates an ardent sense of humor; likes to have fun


  • Sales Enablement: Develop and communicate the value proposition of products, services, and solutions to marketplace buyers. Develop materials and training to support sales effectiveness. Develop and deliver content for sales training across multiple modalities.

  • Content & Messaging: Develop and maintain compelling product positioning and messaging that differentiates our offerings in the market and resonates with our target customers. Develop and maintain source-of-truth messaging architecture across products, services and solutions.

  • Product/Solution Launch: Collaborate with product and solutions management to plan and execute the launch of new market offerings. Collaborate with product management to define key benefits and differentiators and successfully position our offerings to target key market segments. Develop campaigns to promote the launch of new offerings.

  • Collateral Development & Management: Serve as the primary curator of sales and marketing collateral for the health plan market. Maintain inventory of market-facing materials across all markets in support of sales activities, product launches, proposal responses, etc. Administer the SharePoint site of product marketing materials.

  • Demand Generation: Develop campaign strategies and tactics, create compelling content, and guide marketing programs to drive demand for the company's offerings. Develop the messaging strategy needed by the marketing team to drive demand for specific market offerings.

Required Knowledge & Skills

  • Located in the Denver metropolitan area (required)

  • Degree in marketing, communications, or equivalent professional experience

  • 5-8 years of experience in product marketing or comparable role

  • MUST HAVE HEALTHCARE EXPERIENCE; preferably with health plans/insurance

  • Strong editorial and writing skills in both long- and short-form content and comparable experience in producing marketing pieces in a fast-paced environment

  • Deep knowledge of and passion for the healthcare industry and a background selling technology-related products and services (essential)

  • Working knowledge of MS Office with advanced skills in PowerPoint development

  • Prior experience with instructional design and/or development of sales training (preferred)

  • Demonstrated ability to work effectively across different teams and departments

  • Ability to quickly grasp and translate technical capabilities into benefits

Welltok celebrates respects and supports diversity in the workplace. Welltok is an equal opportunity employer. We are committed to considering all qualified candidates regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.

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