Senior Product Marketing Manager

General Electric Evendale , OH 45241

Posted 3 days ago

Senior Product Marketing Manager

  • GE Aviation

  • Experienced

  • Posted 3/14/2019 10:55:04 AM

  • 3261430

  • Job Function: Marketing

  • Business Segment: Aviation Sales & Marketing

Location(s): United States; Ohio; Evendale

Role Summary:

The Senior Product Marketing Manager is responsible for leading product marketing initiatives for large combat and mobility engine families including segment strategies, product value creation, and supporting new product development. This highly visible role requires strong analytical skills, imaginative thought leadership, external focus, and excellent communication skills to influence key market strategies.

Essential Responsibilities:

Additionally, as the Senior Product Marketing Manager, Key responsibilities will include:

Develop growth roadmaps for engine families across selected customer segments

Create product value propositions through understanding of customer requirements

Lead creation of product value playbooks

Coordinate aircraft performance analysis

Perform product life cycle analytics

Lead Growth Playbook process for engine product family

Provide engine campaign support to Sales Directors

Collect competitive information and perform competitive assessments

Conduct detailed customer segment analysis

Develop Marketing deliverables for new product introduction

Create product messaging and organize promotion via trade shows, conferences, press releases, etc. through interface with Marketing Communications

Qualifications/Requirements:

Bachelor's degree from an accredited university or college

A minimum of 5 years of commercial experience either in customer management / sales or marketing / product management

Desired Characteristics:

Masters degree in Business Administration (MBA), Economics, or Marketing, with Finance emphasis from an accredited university or college is a plus

Experience with aviation products and services

Technical knowledge of aircraft engines

Ability to develop high impact presentations for senior management

Strong interpersonal and leadership skills

Excellent oral and written communication skills; expert in Microsoft PowerPoint and Excel

Driven change agent with bias for action

Outstanding analytical and project management capability

Ability to work in and/or lead cross-functional and cross-cultural teams

#LI-JEM

At GE Aviation, we are imagination at work. Whether we're manufacturing components for our GEnx engines or driving innovation in fuel and noise reduction, the GE Aviation teams are dedicated to turning imaginative ideas into advances in aviation that solve some of the world's toughest problems.

Join us and you'll find yourself in a dynamic environment where our ongoing, substantial investment in research and development keeps us moving forward and looking ahead. At GE, developing people is embedded in our culture and integral to our growth. Here you'll work collaboratively and across functions with the highest caliber talent, utilizing cutting-edge technology and processes.

Whether it's the next generation of ecomagination products or the future of aircraft engines, we've got the state-of-the-art resources to make those innovations a reality. If you're passionate about aviation and looking for a career rich with challenges and unlimited opportunities for growth and advancement, then join GE in reengineering the sky through aviation innovations that will impact the globe for generations to come.

To stay connected with exciting news and the latest job opportunities from GE businesses, follow us on Twitter!

About Us:

GE (NYSE:GE) drives the world forward by tackling its biggest challenges. By combining world-class engineering with software and analytics, GE helps the world work more efficiently, reliably, and safely.

GE people are global, diverse and dedicated, operating with the highest integrity and passion to fulfill GE's mission and deliver for our customers. Learn More about GE

Looking for a challenge where your experience is valued? Come see what you can achieve as a leader with GE Aviation!

GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, gender (including pregnancy), sexual orientation, gender identity or expression, age, disability, veteran status or any other characteristics protected by law.

Locations: United States; Ohio; Evendale

GE will only employ those who are legally authorized to work in the United States for this opening.



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