Senior Product Marketing Manager

Domaintools Seattle , WA 98101

Posted 1 week ago

DomainTools is looking for a superstar Senior Product Marketing Manager who will be a key driver of our go-to-market strategy. This person will be responsible for articulating the value of DomainTools to our enterprise security audience, and building compelling content and programs to drive significant growth in the business. The ideal candidate has strong interpersonal skills, creativity, and a can-do attitude. If you want to make a big impact in a fun, established company with a start-up like environment, and have strong product marketing skills, DomainTools is the place to be!

Key Responsibilities

  • Product messaging Develop product positioning and messaging that differentiates our products in the market. Ensure that our messaging resonates with customers, analysts, and our sales team.
  • Sales enablement Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of our products.
  • Customer references and case studies - Create customer case studies with input from sales team to document application stories for key target customers and train sales team on the concepts.
  • Product launches Plan the launch of new products and releases and manage the cross-functional implementation of the plan
  • Market intelligence Be the expert on our buyers, how they buy, and their buying criteria. Be the expert on our competition and how to crush them.
  • Public speaking Be the primary presenter on company webinars, and be one of our key people who do media interviews, and respond to media inquiries.


Basic Qualifications

  • 5+ years of product marketing experience with B2B technology companies
  • Experience in the cybersecurity market and at least one of the following areas: threat intelligence, big data analytics, cloud-based security solutions, SIEM, network monitoring, forensics, security appliances, and visualization tools
  • Experience working with sales, customers, and analysts in presenting company and product positioning
  • Experience in marketing products and services to enterprises, service providers, and channel partners
  • Previous success in the development and the execution of integrated product marketing plans
  • Excellent people and management skills to interact with staff, colleagues, cross-functional teams, and third party agencies
  • Excellent writing and presentation skills
  • Willing to travel 20% (US travel, post-coronavirus)

Preferred Qualifications

  • MBA or equivalent job experience
  • Solid understanding of applications and IT infrastructure


Company Overview

DomainTools helps security analysts turn threat data into threat intelligence. We take indicators from your network, including domains and IPs, and connect them with nearly every active domain on the Internet. Those connections inform risk assessments, help profile attackers, guide online fraud investigations, and map cyber activity to attacker infrastructure. Fortune 1000 companies, global government agencies, and leading security solution vendors use the DomainTools platform as a critical ingredient in their threat investigation and mitigation work.

We are located in Downtown Seattle (100% remote through at least March 2021) in a very cool office staffed with smart and energetic co-workers. We provide great benefits such as fully paid premiums on medical plans for employees, pet insurance, flexible PTO, and flexible scheduling to name a few.

DomainTools embraces diversity, equity, and inclusion to its fullest as an equal opportunity employer. We build our teams so creativity and innovation can flourish. We believe inclusivity and equity fosters innovation and growth; and we harness this mindset to drive a culture that serves our employees and our customers. We encourage people of all backgrounds, ages, perspectives, and skill sets to apply; and do not discriminate based on age, religion, color, national origin, gender, sexual orientation, gender identity, marital status, veteran status, disability, or any other characteristic protected by law.

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Senior Product Marketing Manager


Posted 1 week ago

VIEW JOBS 1/7/2021 12:00:00 AM 2021-04-07T00:00 <p><strong>Join us now!</strong></p> <p>Screencast-O-Matic simplifies visual communications. Our software tools and services make it easy for educators and businesses to capture and share ideas through video and images. Both individuals and teams use our tools to create visually compelling and authentic video solutions for communication, learning and collaboration. Screencast-O-Matic is a privately held, dynamic, and rapidly growing software company founded in 2006. We are headquartered in Seattle, WA but our team works virtually, just like our tools. For more information, visit <a href="" rel="nofollow noreferrer noopener" class="external"></a>.</p><p><br></p> <p><strong>Senior Product Marketing Manager </strong></p> <p>We are currently looking for an exceptional Product Marketing Manager to advance our mission to enable everyone, everywhere to easily capture, share and experience visual content. The Product Marketing Manager will define and execute a go-to-market strategy, develop compelling product messaging, drive new customer segments, and be the voice of the customer. You love to cultivate and nourish lasting relationships with customers through smart, relevant communications that drive acquisition, loyalty and satisfaction. </p> <p>We take pride in providing superior, intuitive experiences and engaging our customers throughout the world. At Screencast-O-Matic, we strive to enable visual creation tools and services that are easy and fun to use, and our marketing team is critical to realizing that mission.</p><p><br></p> <p><strong>What you will do:</strong></p> <ul> <li>Create the go-to-market strategy, messaging, and positioning for new products and features for education, training, video marketing, and more<br> </li> <li>Utilized video and images as a key medium for communicating with our customers</li> <li>Plan and lead cross-functional efforts to drive successful product alpha and beta programs and launches</li> <li>Drive global product adoption and engagement across multiple platforms and develop recommendations for new growth initiatives</li> <li>Continuously assess customer needs, competitors, and value proposition through qualitative and quantitative analysis</li> <li>Use data and insights to shape our marketing approach, priorities, and overall product direction</li> <li>Create stories to inspire customers about the solutions we provide for video creation, collaboration and sharing</li> <li>Drive cross-functional alignment throughout the go-to-market and launch process across engineering, marketing and customer support</li> <li>Design and lead/execute customer marketing initiatives with a focus on engagement, revenue, and account expansion</li> <li>Work with brand team to refine customer journey map and use the map to implement marketing strategies</li> </ul><p><strong>Requirements</strong></p><p><strong>Must Have:</strong></p> <ul> <li>Bachelor’s Degree in marketing or business from an accredited college or university<br> </li> <li>5+ years in a product marketing role with application marketing experience preferred</li> <li>Excellent story telling capabilities. Prolific writer and comfortable writing and editing content</li> <li>Experience working with Apple App Store and Google Play Store to drive user acquisition, engagement, and loyalty</li> <li>You are highly data-driven and understand how to optimize marketing programs to deliver upon overall company goals and metrics</li> <li>You possess a strong understanding of consumer mindset and consumer empathy and you have a dedication to great consumer experience</li> <li>You have strong data visualization skills and can effectively communicate performance and business impact to the broader business</li> <li>Experience using web analytics, A/B Testing, email marketing tools, social media tools, and other marketing tools</li> <li>Strong foundation in SEO fundamentals</li> <li>Strong creative mind with the ability to ideate new campaign creatives and collaborate closely with our internal marketing teams</li> <li>Detail-oriented, strategic thinker with strong analytical skills to synthesize raw data into actionable marketing optimization strategies for new and existing initiatives</li> </ul> <p><strong>Good to Have:</strong></p> <ul> <li>Experience with both B2C and inbound B2B marketing strategies and execution<br> </li> <li>Application and SaaS marketing experience.</li> <li>Expertise in mobile analytics tools such as App Annie, Sensor Tower, etc.</li> <li>Entrepreneurial with ability to work independently on multiple projects with changing priorities</li> <li>Collaborative and flexible team player</li> <li>Fun with a sense of humor</li> </ul> Screencast-O-Matic Seattle WA

Senior Product Marketing Manager