Senior Product Marketing Manager

Cloud Factory Raleigh , NC 27611

Posted 3 months ago

Are you a bright, energetic and curious type, who wants to make a difference in this world? CloudFactory, a global leader in combining people and technology to provide workforce solutions for machine learning and business process optimization is seeking a Senior Product Marketing Manager as an integral part of our global marketing team.

We are looking for an experienced Senior Product Marketing Manager to lead marketing for our data processing services. Poised at the intersection of AI and Automation, we help our clients optimize their business processes and operations with a professionally trained and managed workforce for data processing and other back-office tasks. We continue to grow quickly, and are in need of someone with strong business insight, sharp critical thinking skills, and the ability to collaborate across the company and around the globe to develop use case and industry focused go-to-market plans for our offerings.

At CloudFactory, product marketing is responsible for making our offerings matter to the right audiences to grow the size and advocacy of our client base. You'll be the expert on our target buyers, understanding their needs and motivations, so as to develop and clearly articulate CloudFactory's point-of-view, messaging and value proposition for our services. You will be the bridge between our sales, marketing, and product teams focused on supporting our market growth by making our sales team more efficient and effective at bringing new clients.

You will work with the product management team in learning about our product roadmap so that you can create and implement a marketing plan to support it. This also includes taking product details and translating them into messaging that resonates with prospects and customers. The company will rely on you to make ongoing recommendations so that our marketing materials continue to meet the needs of our global customers and channels.

Key Responsibilities:

  • Create and lead a product marketing strategy that drives pipeline and revenue, across targeted use cases and industries

  • Serve as a recognized expert on your product(s) / market category, both within and external to CloudFactory

  • Help the entire organization understand the problems we solve for our customers, the dynamics that move the market, and how we are positioned to meet the needs of our clients

  • Establish and update buyer personas that help us effectively target prospects with relevant messaging that establishes CloudFactory as an essential partner.

  • Partner closely with our sales team to ensure they have the tools and knowledge they need to identify prospects and turn them into customers.

  • Drive ongoing collaboration and information sharing that is data and insight focused between sales, marketing and product teams.

  • Support the creation and distribution of product related content that effectively moves prospects through the sale cycle. This could include, but is not limited to, white papers, webinars, blog posts, infographics, slide decks, and sales collateral.

  • Own competitive intelligence by keeping the entire organization abreast of changes in the competitive landscape and helping us position CloudFactory to win more customers.

  • Understand and document our customer's "buying journey" from awareness to acquisition and on to client retention and expansion.

  • Manage product launch and feature releases to let our customers, and market know how we're solving problems.

  • This role will also support other aspects of marketing, including demand generation, event management, public relations, and analyst partnerships, as needed to grow our top line revenue and expand the impact we can make in the world.

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Senior Product Marketing Manager

Walkme

Posted 7 months ago

VIEW JOBS 5/24/2021 12:00:00 AM 2021-08-22T00:00 WalkMe pioneered the Digital Adoption Platform (DAP) to empower business leaders to realize the promise of technology in today's overwhelming digital world. Through WalkMe's guidance, engagement, insights, and automation, employees are more efficient, executives have better visibility into digital usage, and organizations maximize the full value of their digital assets to empower digital transformation.WalkMe seeks a Product Marketing Manager to join our growing global team. Reporting to the Director of Product Marketing, you are a top-notch relationship marketer who is acutely focused on applying marketing tools to onboard new customers, retain existing users, and expand satisfied accounts. You bring a mix of strategic and technical skills to establish deep customer insights, build customer lifecycle programs across onboarding, retention, and cross/upsell, create powerful customer content, and support our expansion needs.This role can reside in Raleigh, San Francisco, New York, Boston, Denver, or Austin. * What You'll Do:* * *Insights:* Understand our customers, building applicable insights that inform Product, Sales, and Marketing * *Lifecycle Storytelling:* Use a product marketing lens to develop our customer expansion strategy, building scalable retention and cross/up-sell messaging across the customer lifecycle, and working with the Customer Marketing team to implement in shared channels. * *Content:* Build a broad range of product marketing content directly targeted at existing customers to improve active use, retention, and expansion * *Customer Onboarding:* Lead strategy to help customers achieve initial success through personalized, integrated, data-driven experiences. * *Customer Expansion:* Build compelling messaging and content to achieve clear value and expand targeted accounts * *Enablement:* Partner with the Customer Marketing, Field Readiness, and Customer Success to equip and train field teams with the messaging and content needed to succeed in the market, including contributing to regular training and enablement sessions * *Feedback:* Provide regular feedback and insights to global product and marketing organizations * What You Need to Succeed:* * 5+ years of experience in product, adoption, or customer marketing * Experience with B2B software marketing * You see problems as opportunities to solve * You can create compelling content and messaging that resonates with customers * A passion for working with global teams, across a variety of languages and cultures * You can simplify complex processes and ideas WalkMe is proud to be an Equal Employment Opportunity Employer. WalkMe does not discriminate on the basis of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other protected characteristic. TO ALL RECRUITMENT AGENCIES: WalkMe does not accept agency resumes. Please do not forward resumes to WalkMe employees or any other company location. WalkMe is not responsible for any fees related to unsolicited resumes and will not pay fees to any third-party agency or company that does not have a signed agreement with the Company for this specific role. Walkme Raleigh NC

Senior Product Marketing Manager

Cloud Factory