Senior Product Marketing Manager

Cloud Factory Raleigh , NC 27611

Posted 3 months ago

Are you a bright, energetic and curious type, who wants to make a difference in this world? CloudFactory, a global leader in combining people and technology to provide workforce solutions for machine learning and business process optimization is seeking a Senior Product Marketing Manager as an integral part of our global marketing team.

We are looking for an experienced Senior Product Marketing Manager to lead marketing for our data processing services. Poised at the intersection of AI and Automation, we help our clients optimize their business processes and operations with a professionally trained and managed workforce for data processing and other back-office tasks. We continue to grow quickly, and are in need of someone with strong business insight, sharp critical thinking skills, and the ability to collaborate across the company and around the globe to develop use case and industry focused go-to-market plans for our offerings.

At CloudFactory, product marketing is responsible for making our offerings matter to the right audiences to grow the size and advocacy of our client base. You'll be the expert on our target buyers, understanding their needs and motivations, so as to develop and clearly articulate CloudFactory's point-of-view, messaging and value proposition for our services. You will be the bridge between our sales, marketing, and product teams focused on supporting our market growth by making our sales team more efficient and effective at bringing new clients.

You will work with the product management team in learning about our product roadmap so that you can create and implement a marketing plan to support it. This also includes taking product details and translating them into messaging that resonates with prospects and customers. The company will rely on you to make ongoing recommendations so that our marketing materials continue to meet the needs of our global customers and channels.

Key Responsibilities:

  • Create and lead a product marketing strategy that drives pipeline and revenue, across targeted use cases and industries

  • Serve as a recognized expert on your product(s) / market category, both within and external to CloudFactory

  • Help the entire organization understand the problems we solve for our customers, the dynamics that move the market, and how we are positioned to meet the needs of our clients

  • Establish and update buyer personas that help us effectively target prospects with relevant messaging that establishes CloudFactory as an essential partner.

  • Partner closely with our sales team to ensure they have the tools and knowledge they need to identify prospects and turn them into customers.

  • Drive ongoing collaboration and information sharing that is data and insight focused between sales, marketing and product teams.

  • Support the creation and distribution of product related content that effectively moves prospects through the sale cycle. This could include, but is not limited to, white papers, webinars, blog posts, infographics, slide decks, and sales collateral.

  • Own competitive intelligence by keeping the entire organization abreast of changes in the competitive landscape and helping us position CloudFactory to win more customers.

  • Understand and document our customer's "buying journey" from awareness to acquisition and on to client retention and expansion.

  • Manage product launch and feature releases to let our customers, and market know how we're solving problems.

  • This role will also support other aspects of marketing, including demand generation, event management, public relations, and analyst partnerships, as needed to grow our top line revenue and expand the impact we can make in the world.

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Senior Product Marketing Manager

Cloud Factory