Senior Product Marketing Manager, Careers Consumer Marketing

Linkedin Sunnyvale , CA 94085

Posted 2 months ago

Senior Product Marketing Manager, Careers Consumer Marketing

Location: Sunnyvale / San Francisco

Who we are:

LinkedIn helps millions of people around the world confidently navigate their careers, including at those pivotal moments when they are ready to find and land their next job. The LinkedIn Careers Team focuses on creating products and experiences for job seekers that inspire, delight and transform lives.

We are looking for a product marketer who is passionate, strategic, and customer-obsessed to help bring our next generation of job seeker products to market. This person will be responsible for a portfolio of innovative products that helps people assess and land the right job including validating user needs, shaping product design through user insight, and leading go-to-market strategy and execution. The right candidate can tease out users' real needs, develop data-driven business cases for action, create compelling positioning and messaging, and easily pivot from strategy to get-it-done mode.

Responsibilities:

  • Drive job seeker insight & empathy: Serve as a global hub of audience insight, including defining needs and requirements, identifying use cases, and sizing market opportunities

  • Build member-focused products: Partner with Product, Engineering, Research and Design to shape category-defining product experiences that solve job seekers' most pressing needs

  • Define positioning & messaging: Shape everything from product narrative to naming, drive messaging across product/outbound channels, evangelize our products internally and externally

  • Drive product awareness, usage, engagement: Define and execute go-to-market strategies for new products and features, develop multi-channel lifecycle campaigns to deepen engagement

Basic Qualifications:

  • 6+ years of experience in relevant product, marketing or business strategy roles
  • BA/BS degree

Preferred Qualifications:

  • Expertise in consumer internet product marketing; ambidextrously analytical and creative

  • Proven track record of developing and executing high impact go-to-market strategies

  • Natural storyteller with the ability to inspire diverse audiences, from senior executives to technical teams to LinkedIn's 600M+ members

  • Experience in lifecycle marketing strategy and execution

  • Experience using deep qualitative and quantitative research to inform product development strategies; ability to clearly synthesize complex data into actionable implications

  • Ability to work autonomously, focusing on key outcomes amidst competing priorities and tight deadlines

  • Ability to manage and influence across highly cross-functional teams

  • Development and management of multi-million dollar marketing budgets

  • MBA degree

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Senior Product Marketing Manager, Careers Consumer Marketing

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