Senior Product Marketing Manager

Blackberry Limited Irvine , CA 92606

Posted 2 months ago

Worker Sub-Type:


Job Description:


BlackBerry is seeking a Senior Product Marketing Manager drive outbound marketing activities for our AI-based solutions, including product and services. You will craft the messaging and positioning for products and solutions. You'll conceive and develop innovative marketing programs that drive demand.

This individual will be responsible for marketing our solutions (enterprise channel and sales) and ensure they are field digestible positioned documents, presentations, demand generation and thought leadership pieces (i.e. blogs, contributed articles, etc.). This person will be responsible for pricing, positioning, placing BlackBerry products and services in front of prospects, while evangelizing and educating people about BlackBerry at trade shows, road shows, partner training, and customer engagements, as allowed. Finally, this person will act as a soft sell resource for sales to discuss roadmaps, technology differentiation, competitive analysis acting also as a customer advocacy liaison.


  • Represent BlackBerry to the public in a professional technically astute manner

  • Develop product positioning and messaging that differentiates your products and/or services

  • Sales enablement - communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products

  • Product launch - plan the launch of new products and releases and manage the cross-functional implementation of the plan

  • Market intelligence - be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them

  • Educate and train employees, resellers and OEMs on BlackBerry products and services demand for your products

  • Create product collateral, white papers, videos, blogs, articles, etc. to properly communicate the value and differentiation of BlackBerry as a company, products and services

  • Work with product managers and technical teams to package and deliver BlackBerry offerings to the public


  • Minimum 8 years of relevant product marketing experience in a high-tech company

  • Strong security knowledge with the ability to technically discuss and demonstrate a variety of endpoint security solutions

  • Strong marketing writing skills (content creation) with a high level of business acumen

  • A collaborative colleague with a team-oriented attitude and effective problem solving capabilities

  • Someone with technical product comparison experience using a test environment

  • A marketing professional with the ability to prioritize and complete multiple tasks with little to no supervision

  • A self-starter who possesses intellectual curiosity, humility, accountability that prides themselves on building strong internal and external relationships

  • Bachelor's degree required, MBA preferred

  • Potential 25% future travel required


  • Direct experience using and installing McAfee, Symantec, Trend Micro, Bromium, TRAPS or other endpoint security offerings


Job Family Group Name:

Marketing & Communications

Scheduled Weekly Hours:


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Senior Product Marketing Manager

Blackberry Limited