Senior Product Marketing Manager - Battery Powered Applications

In your new role you will:

• Develop business cases for new products that are synchronized with the Infineon vision and market needs.

• Drive, define and ensure execution of the future product roadmap based on market trends and strategic importance of products

• Act as project owner for R&D projects and orchestrate marketing efforts and deliverables (business case development, requirements gathering) during the development milestone process

• Develop comprehensive pricing strategy to ensure high profitability and scaling of existing business.

• Ability to create technical Features Requirement List (FRL) and communicate with R&D team to define hardware and firmware solutions, with clear value propositions for our solutions.

• Intensively collaborate with Application Marketing, Technical Marketing, R&D, Quality, Operations, among other functions

• Keep track of running projects and constantly update customers on progress

• Collaborate with Sales, application marketing and R&D to synthesize market requirements into development of a winning/leading product roadmap

• Manage and develop a business strategy for the product portfolio to ensure the best positioning in the marketplace, drive revenue growth and increase profitability

• Influence profit/loss of the product segment/portfolio

• Analyze the market to gain an extensive understanding of the business environment and drive competitor analyses within Battery Powered Equipment / Drives application spaces

• Engaged and build relationships with key customers

• Intensively collaborate with worldwide sales and marketing departments in order to maintain our leading market position

• Deliver product launches and training to a wide internal and external audiences

• Represent the Product Line to internal and external partners worldwide

• Perform technology and cost analysis for various foundry technologies to identify the right technology for the right application

• Deep dive competitor technology, roadmaps and weaknesses to define value-based products and winning strategy

You are best equipped for this task if you have:

• A university degree in electrical engineering, microelectronics, or economics with a strong familiarity of the semiconductor market

• 5+ years of experience in product development, product marketing or application engineering related tasks with a strong emphasis on roadmap execution, winning projects and driving revenue

• Knowledge of Motor Control solutions, including control and Software implementation and their development ecosystem preferred.

• Knowledge of BLDC Drives, Control schemes like FOC and needed peripherals in Battery operated equipment.

• Prior knowledge of Drives, Battery operated Equipment related

• products and their applications is a strong plus

• Strong team player with high energy level and international networking skills

• Strong ability to communicate effectively and across functional boundaries and experience in operating in a highly matrixed organization

• Possess excellent presentation skills & communication with senior management

• Willingness to travel

• Fluent English skills with German or mandarin skills as a plus

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