The Digital Apps, Games and Services team is looking for an experienced marketer to grow adoption of Amazon Fire TV among developers. In the Senior Product Marketing Manager role, you will develop and deliver go-to-market strategies and demand generation programs to drive and accelerate developer adoption of the Fire TV device ecosystem and voice interactivity related services. You'll also create the value proposition and should become the subject matter expert on the voice of the developer. We are looking for a candidate that brings enthusiasm for this mission, passion for the audience and creativity to challenge our way of thinking.
The Senior Product Marketing Manager will be expected to create best-in-class marketing plans and see them through to execution. The Senior Product Marketing Manager will hold a high bar for measurement of marketing activities, and will define success metrics, measurement methods and reporting processes for their efforts.
Key responsibilities include:
Own the development of value propositions, core content, marketing, and go-to-market strategies
Craft and develop compelling audience-specific messages and tools (product videos, customer success stories, whitepapers, presentations, eBooks, etc.)
Test messages and experiences to optimize for education and customer engagement
Work with product management team to distill key functionality and benefits into core product marketing messages
Identify and execute on breakthrough product marketing activities that reach the target audience effectively
Develop content roadmap for website, blog, and social media sites
Develop and launch developer success program (customer testimonials, case studies, video case studies) including strategy, process, and on-going execution
Manage external consultants and vendors to deliver on-time and on-budget
Work effectively across the organization with groups such as product management, content operations, business development, UX, and consumer marketing to achieve business goals
Determine coverage model and resources across programs
Manage budget, forecasting and reporting on a monthly basis
Work closely with functional teams to achieve business goals
Analyze and make recommendations for improved execution and ROI
If this sounds like an exciting marketing challenge, then we'd like to hear from you.