Senior Product Marketing Analyst

Pearson Raleigh , NC 27611

Posted 2 months ago

Senior Product Marketing Analyst - ( 2111730 )

Description

We are the world's learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment,powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people.

At Pearson, we're committed to a world that's always learning and to our talented team who makes it all possible. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better.

The Senior Product Marketing Analyst is an experienced professional and member of a highly collaborative team dedicated to marketing and positioning Pearson's customer (Learner and Educator) websites. This role is accountable for gathering and leveraging customer insights to inform strategy, positioning and messaging, while highlighting compelling brand assets, shaping strong campaigns that foster effective selling.

Collaboration, partnership, and active stakeholder management are foundational to success in this role. Thriving in an evolving environment, driving innovation and continuous improvement for efficiency and sustainable growth is key.

Key Responsibilities:

  • Work effectively in a heavily cross functional, fast-paced environment, especially working across product, digital strategy, technology and sales teams.

  • Be the customer advocate while also ensuring the needs of the business and our strategy/initiatives are fully understood by the teams you work with so the customer journey on the site tells the product story in a compelling/clear way.

  • Gather, synthesize, and share market and customer insights to fuel innovation; to position products and service offerings at the segment/discipline level; to identify new market opportunities; and to grow share.

  • Define product audience and develop personae to inform product development and campaign strategy.

  • Develop product attributes into value propositions, marketing messages, as well as sales training and support material for addressable markets.

  • Conduct comparative analyses of internal and competitive offerings in order to better position our products and campaigns.

  • Develop and manage the execution of a global product marketing plan with well-defined success metrics, in collaboration with Creative, B2B, and B2C Marketing.

  • Develop marketing content and core brand assets (e.g. web content, videos, customer testimonials) for use by sales and marketing, ensuring brand fidelity across all channels and geographies.

  • Contribute to market development programs (class tests, focus groups, etc.) to elicit customer requirements, demonstrate effectiveness of the product, and identify sales opportunities.

  • Maintain a customer relationship management database to track participants and targets in Product Marketing programs.

  • Travel as needed to conferences, events, and campuses within the US to inform market knowledge, product and campaign strategy, as well as to contribute to increases in revenue and digital registrations.

The anticipated starting salary range for Colorado-based candidates expressing interest in this position is $85K-$97K. This position is eligible to participate in an annual incentive program.

Benefits available to eligible employees can be seen at: https://pearsonbenefitsus.com/

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Qualifications

  • Undergraduate degree required

  • 3 - 5 years of relevant experience, such as:

  • Prior position in publishing or educational technology, with emphasis on developing, promoting, or selling digital solutions; or

  • Prior position in product marketing

  • Prior position in education, with emphasis on analyzing data and developing course solutions

  • Demonstrated skill in developing compelling messaging and product positioning in B2B and B2C channels

  • Aptitude for learning new technologies quickly

  • Excellent data analysis skills

  • Excellent written and oral communication skills, with ability to communicate effectively for diverse audiences

  • Learner obsessed, putting the learner at the center of all work

  • Critical thinker and problem solver who is motivated to seek data to inform his or her work

  • Managerial experience

  • Outstanding team player able to earn cross-functional/cross-geographic team confidence through thought leadership and influencing skills

  • Proficient in Microsoft Office (Excel, Word, PowerPoint)

Primary Location : US-RE-Remote

Work Locations :

US-Remote

Remote

Job : Marketing

Organization : North America

Employee Status : Regular Employee

Job Type : Standard

Job Level : Individual Contributor

Shift : Day Job

Travel : Yes, 25 % of the Time

Job Posting : Sep 23, 2021

Job Unposting : Ongoing

Schedule: : Full-time Regular

Req ID: 2111730

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Senior Product Marketing Analyst

Pearson