Senior Product Manager/Marketing Manager

Bio-Rad Laboratories Pleasanton , CA 94588

Posted 3 months ago


We are looking for a highly motivated Senior Product Manager to join our fast-paced team in the Digital Biology Group at Bio-Rad Laboratories, where we're changing the world by pushing the boundaries of research and diagnostics with droplets.


  • Collaborate globally with commercial teams on voice of the customer inputs, competitive

  • intelligence, and market trends to build robust marketing plans for digital PCR product portfolios.

  • Define, bring to market and position new products and/or workflows for the translational research, biopharma drug discovery, CRO and biopharma QC markets in line with the group's overall business strategy.

  • Align market requirements for current and future products by conducting market research supported by ongoing visits to customers and non-customers.

  • Construct and deliver compelling stories to the translational research and biopharma markets that promote the portfolio of products and the customer problems the products are intended to solve.

  • Responsible for developing global content for sales and support collateral for products in the portfolio, as well as content for web, media, etc.

  • Contribute to the development and execution of digital marketing strategies, highlighting products at trade shows and conferences, and executing an outbound marketing presence to deliver on the group's sales and revenue goals.

  • Ensure an atmosphere of cohesiveness and focused collaboration between product managers in the team and adjacent teams, all in the interest of driving the solution forward.


  • 5-7 years of product management and/or market management experience in a directly relevant industry.

  • At least 1-2 years focused on developing, managing or positioning of products into the biopharma market segment.

  • Direct people management experience highly desired.

  • BS/BA in Life Sciences required; MS, MBA or PhD highly desired.

  • Strong understanding of genomics and molecular technologies, including PCR, qPCR; digital PCR and NGS experience are favorable.

  • Innovative and strategic thinker, action driven, flexible in changing direction and methods, thrive in a fast paced environment, excel at managing multiple priorities, succeed in communicating with all levels within the organization and provide immediate contribution.

  • Able to challenge status quo and actively voice opinions and ideas.

  • Highly customer focused individuals who can routinely inspire the larger organization.

  • Success in this team requires attention to detail, proven analytical skills, and an ability to master complex scientific material and convey these concepts to others in a compelling, understandable manner.

  • Given the extensive contact our group has with multiple internal and external parties, strong written, verbal and interpersonal skills are essential.

  • A Bio-Rad marketing professional communicates product and solution vision to development and implementation teams.

About Bio-Rad:

Bio-Rad is a global leader providing a broad array of clinical diagnostics and life science research products. With a team of more than 8,000 employees and a global network of operations serving our customers, we help people live longer, healthier lives.

Bio-Rad was founded over six decades ago and has continued to provide the healthcare industry with innovative and useful products that help life science researchers accelerate the discovery process and medical diagnostic labs obtain faster, better results.

EEO/AA Employer/Veterans/Disabled/Race/Ethnicity/Gender/Age

Agency Non-Solicitation:

Bio-Rad does not accept agency resumes, unless the agency has been authorized by a Bio-Rad Recruiting Representative. Please do not submit resumes unless authorized to do so. Bio-Rad will not pay for any fees related to unsolicited resumes.

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Senior Product Manager/Marketing Manager

Bio-Rad Laboratories