Labcorp San Diego , CA 92140
Location San Diego, California Job ID 18-83030 Date posted 07/09/2018
LabCorp Diagnostics is seeking a Senior Product Manager - Integrated Genetics for its San Diego, CA location.
The Integrated Genetics Business Segment is seeking a talented and experienced Senior Product Manager that will support the Integrated Genetics and Women's Health leadership team with specific focus on specialty reproductive genetic testing and downstream marketing. Other responsibilities include product management and market analysis as well as creating value/episodes of care messaging for prenatal genetic testing and other impacted markets. This Senior Product Manager will be responsible for specific product lines within the genetics portfolio, creating innovative marketing programs to increase market share, ensuring effectiveness of sales channels, and developing content to support marketing automation activities, as well as effectively collaborating with other departments. Knowledge and experience of genetic testing and molecular biology, market access and OB-Gyn/MFM physician segments are essential in this role.
"Go to" person and trusted consultant/member of genetics team (product expert/champion for specific products)
Coordinate with the marketing and women's health team to define priorities, develop and execute sales tactics
Design and implement innovative approaches to marketing genetic testing
Define customer requirements for pregnancy episode of care
Project manage the development and launch of new testing and services as required
Trouble shoot service issues and develop solutions to address
Manage communications with marketing team, including tradeshows, sales and support literature, educational seminars, advertising, direct marketing, etc.
Coordinate and conduct product sales training
Provide on-going technical and product support
Work collaboratively - within both the reproductive genetics and women's health teams
Assist Marketing leadership team with developing revenue/sales forecasts
Assist Marketing leadership team with researching and establishing test pricing
Provide updates to senior/executive management as required
Minimum B.A. or B.S. -- advanced degree preferred
Genetics or molecular sales and/or marketing experience required
Minimum 5-year track record of success in marketing; sales experience strongly preferred
Minimum of 3 years' laboratory or similar business experience
Ability to plan strategically and develop business plans
Experience in development and implementation of marketing automation programs
Ability to manage projects and execute on detailed tactics
Displays confidence, strong interpersonal skills, leadership, and accountability
Proven ability to be an effective team member in a complex organization structure
Excellent writing, verbal communication, and presentation skills
Strong aptitude for learning and communicating medical and scientific tests/services
Innovative thinker with ability to develop solutions for meeting customer needs
Salary commensurate with experience
Annual bonus (MIB) based on company and segment performance
Comprehensive benefits package
Strong focus on segment sales performance and ability to provide management with accurate, concise analysis
Understand the analytical details about product and market, including:
Market potential and characteristics
Deep knowledge of competitive offerings
Reimbursement, pricing and prior authorization requirements for key testing
Know why our customers buy from us and why our prospects buy from competitors
Always have an active to-do list focused on building competitive advantage
Clear, concise, and organized communication
Ability to take complex information and make it simple and understandable
Build knowledge to be able to communicate effectively on both technical and business aspects
Become the Segment Champion
Be the visible champion for your products, the reproductive genetics business and role of marketing:
Constantly communicate about your business segment throughout the organization.
Infect others with your positive attitude and ideas about your products and market
Sell divisional management on why your business segment should be highest priority Practice discretion and maintain confidentiality
Build strong network of partners and advisors in both the commercial and laboratory organizations
Build customer network
Know your customer needs -- internal and external, especially sales
ScheduleMonday through Friday8 am to 5 pm
Check out where you could be working if you apply.
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