Senior Product Manager

ITW Pro Brands is a manufacturer of lubricants, cleaning chemicals, and corrosion preventatives formulated to maximize equipment productivity and product quality for customers. We go to market through B2B with a focus on the automotive, aviation, fabricated metal, food processing and machinery manufacturing market segments. Offering a brand portfolio that is well recognized within these industrial channels, our premium products address customer pain points and our direct sales team provides expert, value-added consulting at the customer level. ITW Pro Brands has 3 manufacturing facilities (Olathe, KS, Tucker, GA and DeWitt, IA) and a formulation lab in Carol Stream, IL and employs 250+ individuals.

SUMMARY:

The Senior Product Manager plays a pivotal role in defining and executing the go-to-market strategy for a range of products (cleaners, disinfectants, sanitizers, industrial markers, etc.), collaborating with various cross-functional teams, and ensuring the success of the SCRUBS, DYKEM, and DYMON brands in the market. This role requires a combination of strategic thinking, market insight, cross-functional collaboration, and strong leadership skills to drive product success and meet customer needs effectively.

ESSENTIAL DUTIES:

• Lead North America Voice of the Customer (VOC) to understand Industrial and Retail market needs/wants and prioritization to later drive future products requirements and financial models to support opportunities for our brands

• Use data to ensure the voice of the customer is present in product and marketing decisions, and measure channel and sales effectiveness.

• Participate in all Stage Gate Projects and initiatives. Manage and follow up on Stage Gate project plans and lead Stage Gate Meetings and track progress.

• Develop product competitive analysis to understand advantages and gaps and drive appropriate actions.

• Creates customer value propositions and provides data and content that can be leveraged by the sales team.

• Work alongside R&D team through all product innovation stages to ensure strong competitive differentiation while also meeting time to market expectations.

• Work with the Marketing Communications Team to create and maintain marketing plans, advertising and sales tools including brochures, product descriptions, technical data sheets, web content, etc.

• Develop the core positioning and messaging for the product and convey that into a full go-to-market strategy.

• Perform market research, competitive analysis, and business data (unit volumes, revenues, margin) reporting to understand business trends and make informed decisions for current and future product direction of our brands.