Stryker Corporation Mahwah , NJ 07430
Posted 5 days ago
Work Flexibility: Hybrid
As a Senior Portfolio Associate, you will help create the hip replacement portfolio of the future! You will work closely with surgeons and sales representatives to conduct market research and VOC, as well as partner with R&D and cross-functional teams to execute the product development process from an upstream marketing perspective.
WHO WE WANT:
Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.
Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.
WHAT YOU WILL DO:
Understand the market positioning and strengths of key competitors
Communicate market intelligence to the appropriate stakeholders
Describe the basic offerings of a product line and their value to the customer
Gather and apply market research in decision making
Assist in the planning, design and implementation of a market research project
Understand key products and services in the industry
Research and collect product information, service information and marketing literature
Understand and assist in development of an obsolescence plan
Assist with researching new markets, opportunities and segments to support new product development
Understand key marketing philosophies around product branding
Identify key elements within a new product's Value Proposition that require evidence
Utilize the appropriate commercialization plans to put in place to earn new customers or expand in current categories
Know the market positioning and strengths of key competitors
Understand the differences between customers; non-users, exclusive users, competitive users and multi-brand users
Apply market data, use planning tools, and seek expert opinions when analyzing channel strategies
Understand and describe the concepts and importance of sales forecasting
Understand and assist in development of a product lifecycle management (PLCM) plan
Research and apply internal and external data sources for developing pricing
Utilize market data, planning tools, and expert resources to recommend marketing strategies
Understand measurements of business performance and how to anticipate trends)
WHAT YOU WILL NEED:
Travel Percentage: 20%
Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer - M/F/Veteran/Disability.
Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.
Stryker Corporation