Senior Paid Media Manager

Company Overview:

Founded in 2016, Printfresh is a majority woman-owned brand creating whimsical sleepwear and lifestyle items inspired by nature, animals, and home décor. Our designs are crafted with care, beginning as gouache paintings before being hand-printed or embroidered on 100% organic cotton by artisan partners in India. We value creativity, sustainability, and a customer-centric approach.

Position Overview:

Are you a data-driven marketer with a love for creativity,sustainability, and size-inclusive fashion? Printfresh is looking for a Senior Paid Media Manager to lead our performance marketing strategy across search, social, and affiliate channels. In this role, you'll own the full paid media landscape—building campaigns, testing creative ideas, and analyzing results to help us grow.

We're looking for someone who’s proactive and full of ideas but also values keeping the team in the loop with clear and thoughtful communication. Curiosity is key—you're always asking "what if?" and looking for fresh ways to improve. If you're confident working independently, love collaborating to bring new perspectives to the table, and aren’t afraid to champion your ideas, you’ll be right at home here.

This role reports to the Sr. Director of Marketing and offers competitive compensation including base salary, company perks, and benefits. The Printfresh Marketing department is on a hybrid schedule, typically working from home Monday and Friday and in-office Tuesday through Thursday.

Research shows that many people hesitate to apply for jobs unless they meet every requirement, while others apply when they meet only a portion of the criteria. If you’re excited about this role and believe you’d be a great fit, even if you don’t meet every qualification, we encourage you to apply!

Key Responsibilities:

Channel Management & Strategy

• Own paid search campaigns across Google and Bing, including campaign structure, bidding strategies, and feed optimization.
• Lead paid social strategy and execution across Meta, TikTok, Pinterest. 
• Manage affiliate channels using the CJ platform and ensure affiliate partnerships and programs are aligned with the standards of the brand.
• Build cross-channel strategies that maximize efficiency while scaling revenue
• Collaborate with the creative team to develop high-performing ad content.
• Maintain and optimize product feeds for shopping campaigns.
• Regularly review merchandising inventory reports and adjust media programs based on sell-through, restocks, and upcoming releases.

Analytics & Testing

• Design and execute testing programs including A/B, incrementality, and holdout tests to validate effectiveness of media
• Ability to assess paid media performance against metrics that align with campaign objectives
• Build data visualizations and reports that surface actionable insights
• Monitor performance metrics and make data-driven optimizations
• Forecast and manage multi-channel media budgets
• Regularly review multi-touch attribution models to understand cross-channel impact

Requirements

• 5+ years managing paid digital marketing campaigns

• Experience in fashion/apparel industry strongly preferred
• Expert knowledge of paid search, shopping, and social platforms
• Strong proficiency in analytics and data visualization tools
• Deep understanding of creative's role in performance marketing
• Proven track record designing and executing marketing tests
• Experience managing marketing budgets upwards of $5M
• Advanced Excel and data analysis capabilities
• Strong project management and organizational skills

Technical Skills:

• Meta Ads Manager
• Google Ads and Bing Ads
• TikTok Ads
• Pinterest Ads
• Snapchat Ads
• Google Analytics
• Data visualization tools
• Feed management platforms
• Affiliate networks

Benefits

What We Offer:

• Health benefits, PTO, and a 401(k) plan with company match.
• Employee discount on Printfresh products.
• A collaborative, creative office environment with some hybrid flexibility.

About Our Culture:

At Printfresh, we celebrate creativity, sustainability, and a customer-first mindset. Our core values guide everything we do:

• Do the Right Thing
• Just Say It
• Do What It Takes
• Just Off-Center
• Customer-Centric
• Learning Oriented