Senior National Lead Go Red For Women

American Heart Association Dallas , TX 75201

Posted 2 months ago


Are you ready to join an organization where you can make an extraordinary impact every day?

Imagine all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every day. Is it easy? No. Is it worthwhile? Absolutely.

This is satisfying and challenging work that makes a real difference in people's lives. We are where you can achieve professional growth with personal fulfillment. We are where you can connect people to making a lifesaving impact. We are where you can partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare. The American Heart Association is where you can make an extraordinary impact.


The Senior National Lead, Go Red For Women is at the helm of one of our most important signature campaigns for the organization and is responsible for the success, growth and evolution of this legacy campaign and movement.

This leader will direct our efforts nationally through campaign management and oversight, the creation and execution of the sales strategy, product and campaign development, training and consulting. In addition, the Senior National Lead will work directly with regional and market leadership and inspire staff and volunteers across the country to ensure the Go Red For Women campaign continues to make a direct impact on our mission through our work in addressing women's health.

Essential Job Duties:

  • Develop the playbook for success to grow our Go Red For Women campaigns with a focus on building relationships with C-Suite leadership, community leaders, and major funders

  • Drive national relationships and partnerships with Fortune 1000 companies, corporate relations, and Go Red team. Lead National Event Committee. Manage and facilitate leadership of committee and relationships.

  • Create the best-in-class donor and volunteer experience for the future

  • Ensure consistent execution of strategies to reduce variance of performance across markets and regions

  • Provide excellent campaign analysis that uses lead indicators and data to drive performance

  • Monitor and analyze external and internal trends and data to develop benchmarks, standard methodologies, priorities and focus areas

  • Product and campaign development

  • Work with internal and external partners to develop strategies to significantly increase AHA's revenue and impact

  • Work directly with events of momentum to provide direct consultation

  • Provide formal feedback to regional senior leadership on opportunities and challenges

  • Drives adoption of innovation and new revenue strategies

  • Develop overarching communication and marketing plan for assigned corporate program and social channels.

Want to help get your resume to the top? Take a look at the experience we require:


  • Bachelor's degree or higher

  • 9 years' experience in a similar role or in a role leading a multi- million-dollar campaign with year over year growth

  • 7 years of experience working with and leading volunteers

  • 5 years of experience coaching and influencing national leadership o achieve goals and meet organizational objectives

  • Proven record of success in corporate sponsorship and fundraising

  • Proven record of success in major gift development

  • Proven record of success in leading cross-functional teams

  • Proven record of success in leading c-suite level volunteers

  • Ability to thrive in a dynamic environment

  • Skilled in planning projects and working against deadlines to provide end product

  • Skilled in campaign oversight and reporting

  • Ability to travel overnight up to 30-40%

Click on "Apply for this job online" to submit your online application or "Log back in!" if you are a returning applicant. Only those candidates deemed most qualified by the hiring manager will be contacted to interview.

At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.

This position not a match with your skills? Click here to see other opportunities with the American Heart Association

Be sure to follow us on Twitter to see what it is like to work for the American Heart Association and why so many people enjoy #TheAHALife

EOE Minorities/Females/Protected Veterans/Persons with Disabilities

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Senior National Lead Go Red For Women

American Heart Association