Senior Media Planner/Buyer

JOB SUMMARY:

The Senior Media Planner/Buyer position is responsible for developing innovative and results driven media plans across all media, emerging media and platforms. This includes but is not limited to traditional media (broadcast, outdoor, print) and digital media (display, video, paid social). The Senior Media Planner/Buyer is accountable for the development and execution of the media plans, projects and reporting. The Senior Media Planner/Buyer will work across teams within the Consumer Advertising department including programmatic, creative, hotel strategy and billing. This position will also be responsible for negotiating, buying and the implementation of media campaigns with key vendors.

KEYJOB FUNCTIONS:

• Actively leads the strategy of media planning and buying across traditional and digital media channels

• Leads media strategy by researching and presenting strategy of effectiveness on spend

• Develops media presentations for campaign recommendations

• Oversees creative grids process and communication for all mediums to establish deadlines and specs with internal media team and key stakeholders to ensure launch times are met

• Oversees campaign implementation, creative rotation and URL updates for tracking tags

• Manage creative trafficking for all mediums to ensure on-time start of media activations, ensuring digital assets are trafficked correct to be able to track revenue

• Pulling and compiling campaign reporting on media analysis and makes recommendations on campaign optimizations, including: cutting or increasing spend, shift of strategy or adjustment of vendors for specific tactics to internal media managers

• Meets with media representatives and accesses media database to research available options for media placement

• Independently evaluates multi-channel proposals and works with management on securing partners on media plans and follows protocol in buying guidelines

• Works as an intermediary between Strategy and Activation teams in communicating day to day request

• Maintains all media buys and is responsible for opening estimates, loading avails, issuing insertion orders to manager for approval

• Actively leads the media planning strategies and buying across all channels

• Monitors buys in progress by spot checking placement and negotiating credit or billing adjustments when necessary

• Prepares project plans that aid in moving project forward

• Tracks media expenditures to ensure budget compliance

• Collaborates with media team members to resolve media billing issues

• Develops skills to handle increasingly complex matters. Complies with and upholds company expectations including Code of Commitment, policies, procedures, industry regulations, department goals and business strategy

Qualifications:

EDUCATION and/or EXPERIENCE:

• College degree in marketing or related field required.

• Minimum 2-4 years prior experience in digital and traditional media required.

QUALIFICATIONS:

• Must demonstrate effective writing and editorial skills.

• Ability to handle multiples projects and deadlines.

• Must possess strong communication skills and teamwork skills. Ability to work independently and proactively utilizing data to drive results

• Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business