Senior Media Analyst, Programmatic

Moxie New York , NY 10007

Posted 4 weeks ago

Job Description:

The Senior Programmatic Analyst owns strategic planning and campaign execution for an assigned client. This position is both strategic and tactical in scope, requiring the Senior Programmatic Analyst to independently generate strategic insights for the campaigns in his/her portfolio and implement campaigns with the support of Programmatic Analysts. Senior Programmatic Analyst train Programmatic Analysts on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication.

The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. Senior Programmatic Analysts must possess a strong inner drive to contribute.

SPECIFIC RESPONSIBILITIES

Inventory & New Channel Strategy

  • Meet with and vet inventory and advance channel partners

  • Proactively identify opportunities to test partners and bring those ideas to programmatic planning counterparts

  • Create custom solutions including but not limited to white lists, custom marketplaces, PMPs, SSPs, cross-channel, etc.

  • Work with platforms, SSPs, and programmatic buyers to ensure accurate implementation

  • Troubleshoot supply issues on all pre-production and live campaigns

  • Oversee supply and new channel QA process

  • Partner with programmatic buy on inventory performance analysis and optimization strategies

  • Identify case study potential for key opportunities and lead creation with programmatic buyer

  • Develop best practices for inventory solutions and new channels and regularly communicate out to the larger programmatic team

  • Maintain log of all inventory and new channel testing across all Spark Foundry offices

Programmatic Operations

  • Work with Manager to create consistent processes across office for using offshore resources

  • Work with offshore management on feedback and needs

  • Maintain process docs, training, and new hire onboarding material across office

  • Partner with Manager to coordinate Pioneer training program across office

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Senior Media Analyst, Programmatic

Moxie