The Senior Programmatic Analyst owns strategic planning and campaign execution for an assigned client. This position is both strategic and tactical in scope, requiring the Senior Programmatic Analyst to independently generate strategic insights for the campaigns in his/her portfolio and implement campaigns with the support of Programmatic Analysts. Senior Programmatic Analyst train Programmatic Analysts on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication.
The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. Senior Programmatic Analysts must possess a strong inner drive to contribute.
Inventory & New Channel Strategy
Meet with and vet inventory and advance channel partners
Proactively identify opportunities to test partners and bring those ideas to programmatic planning counterparts
Create custom solutions including but not limited to white lists, custom marketplaces, PMPs, SSPs, cross-channel, etc.
Work with platforms, SSPs, and programmatic buyers to ensure accurate implementation
Troubleshoot supply issues on all pre-production and live campaigns
Oversee supply and new channel QA process
Partner with programmatic buy on inventory performance analysis and optimization strategies
Identify case study potential for key opportunities and lead creation with programmatic buyer
Develop best practices for inventory solutions and new channels and regularly communicate out to the larger programmatic team
Maintain log of all inventory and new channel testing across all Spark Foundry offices
Work with Manager to create consistent processes across office for using offshore resources
Work with offshore management on feedback and needs
Maintain process docs, training, and new hire onboarding material across office
Partner with Manager to coordinate Pioneer training program across office