QuadMed's dedicated health professionals focus on wellness and prevention, putting the patient at the center. Working as a team, we deliver high quality, integrated care while controlling ever-growing costs. QuadMed is an innovative leader in employer healthcare solutions, one of the fastest growing providers in the country. In partnership with our patients and the companies we serve, our mission is to create a culture of health.
GENERAL PURPOSE OF JOB
The Senior Marketing Strategist is responsible for developing and implementing strategies to successfully launch new client sites as well as developing comprehensive marketing and communications plans focused on driving health center utilization, patient engagement, overall patient and client satisfaction with the health center, and client retention.
The senior strategist also functions as a department resource to support the professional development of the marketing team, leveraging a depth of marketing expertise to elevate the work product of the entire department for the benefit of the organization and our clients.
Responsible for developing strategies and implementing multi-channel tactics to drive health center utilization, patient engagement, and health improvement outcomes.
Provide marketing and communication support for the launch of new clients/health centers including point of purchase materials and events including open houses.
Function as a marketing subject matter expert within the marketing team to elevate the caliber of work generated by the department and to help increase the overall skillset of the team.
Partner regularly with Client Operations Managers (COM) on client retention strategies.
Actively participate with the COM and client support team in the development of quarterly and annual client reports; specifically assisting with storytelling, presentation and coaching for optimal presentation success.
Function as the primary marketing representative for the client support team and the primary point of contact for the client for marketing support.
Provide marketing and communication support for health center events including wellness activities, health fairs, open houses, etc.
Develop annual client and patient communication strategy to support the health center strategic plan and annual goals in accordance with the client's marketing budget.
Prepare creative briefs to provide guidance for the creative team in order to execute marketing deliverables as reflected in the client marketing and communications plan..
Working with the COM and client team actively identify testimonials and stories for internal and external use.
Track and monitor marketing and communication programs and effectiveness and identify trends and improvement strategies, as well as managing client budgets.
Continually strive to identify and implement work processes for the department that drive operational efficiencies and improve the quality of support provided by the department.
Partner with recruiting as appropriate to develop localized strategies for finding the best talent.
Maintain client websites and patient portals with specific client information including hours of operation, providers, etc.
Minimum 7 years in a marketing or communications role
Prior health care experience a plus
Knowledge, Skills & Abilities:
Additional Company Information:
We offer excellent benefits to eligible employees, including 401(k), holidays, vacations and more. In select states, patient care is provided by an independent physician-owned corporation.
Quad/Graphics is an equal employment opportunity employer. The Company's policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military or veteran status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories.
Drug Free Workplace