Senior Marketing Strategist

Quad/Graphics, Inc. Sussex , WI 53089

Posted 2 months ago

QuadMed's dedicated health professionals focus on wellness and prevention, putting the patient at the center. Working as a team, we deliver high quality, integrated care while controlling ever-growing costs. QuadMed is an innovative leader in employer healthcare solutions, one of the fastest growing providers in the country. In partnership with our patients and the companies we serve, our mission is to create a culture of health.

GENERAL PURPOSE OF JOB

The Senior Marketing Strategist is responsible for developing and implementing strategies to successfully launch new client sites as well as developing comprehensive marketing and communications plans focused on driving health center utilization, patient engagement, overall patient and client satisfaction with the health center, and client retention.

The senior strategist also functions as a department resource to support the professional development of the marketing team, leveraging a depth of marketing expertise to elevate the work product of the entire department for the benefit of the organization and our clients.

KEY RESPONSIBILITIES

  • Responsible for developing strategies and implementing multi-channel tactics to drive health center utilization, patient engagement, and health improvement outcomes.

  • Provide marketing and communication support for the launch of new clients/health centers including point of purchase materials and events including open houses.

  • Function as a marketing subject matter expert within the marketing team to elevate the caliber of work generated by the department and to help increase the overall skillset of the team.

  • Partner regularly with Client Operations Managers (COM) on client retention strategies.

  • Actively participate with the COM and client support team in the development of quarterly and annual client reports; specifically assisting with storytelling, presentation and coaching for optimal presentation success.

  • Function as the primary marketing representative for the client support team and the primary point of contact for the client for marketing support.

  • Provide marketing and communication support for health center events including wellness activities, health fairs, open houses, etc.

  • Develop annual client and patient communication strategy to support the health center strategic plan and annual goals in accordance with the client's marketing budget.

  • Prepare creative briefs to provide guidance for the creative team in order to execute marketing deliverables as reflected in the client marketing and communications plan..

  • Working with the COM and client team actively identify testimonials and stories for internal and external use.

  • Track and monitor marketing and communication programs and effectiveness and identify trends and improvement strategies, as well as managing client budgets.

  • Continually strive to identify and implement work processes for the department that drive operational efficiencies and improve the quality of support provided by the department.

  • Partner with recruiting as appropriate to develop localized strategies for finding the best talent.

  • Maintain client websites and patient portals with specific client information including hours of operation, providers, etc.

JOB REQUIREMENTS

Education:

  • Bachelor's degree from an accredited college or university in Marketing, Business, or a related field

Experience:

  • Minimum 7 years in a marketing or communications role

  • Prior health care experience a plus

Knowledge, Skills & Abilities:

  • Outstanding communication, organizational, planning and execution skills

Additional Company Information:

We offer excellent benefits to eligible employees, including 401(k), holidays, vacations and more. In select states, patient care is provided by an independent physician-owned corporation.

Quad/Graphics is an equal employment opportunity employer. The Company's policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military or veteran status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories.

Drug Free Workplace


upload resume icon
See if you are a match!

See how well your resume matches up to this job - upload your resume now.

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Senior Financial Planning And Analysis Analyst

Quad/Graphics, Inc.

Posted 2 days ago

VIEW JOBS 1/16/2019 12:00:00 AM 2019-04-16T00:00 QuadMed's dedicated health professionals focus on wellness and prevention, putting the patient at the center. Working as a team, we deliver high quality, integrated care while controlling ever-growing costs. QuadMed is an innovative leader in employer healthcare solutions, one of the fastest growing providers in the country. In partnership with our patients and the companies we serve, our mission is to create a culture of health. The Financial Planning and Analysis Senior Analyst serves as the liaison for finance to the sales, operations and account services teams to provide information and strategic recommendations to internal teams, clients and potential clients. The Financial Planning and Analysis Senior Analyst will be an integral part of the business development process, contributing to the development of the pricing strategy, identifying risks and interpreting solicitation requirements for proposals and modifications to proposals. The Financial Planning and Analysis Senior Analyst will oversee and participate in the development of pricing models and pricing narratives for modifications to existing contracts and proposals for new contracts. The Financial Planning and Analysis Senior Analyst will also perform ad hoc analysis and assist in the preparation of annual budgets and reforecasts. Essential Functions: Business Analytics * Prepares expected ROI analysis, quarterly and annual customer experience data reviews, and quantify financial impact of QuadMed services for clients * Prepares client facing presentations. Attend client meetings to present data findings and/or educates account manager on the content and "story" behind the data Pricing * Participates in the pricing function by providing strategic guidance and analysis. Ensures pricing team collectively provides streamlined service to internal and external customers * Ensures that pricing programs and analytics are implemented in support of sales development and in alignment with the QuadMed's short- and long-term operating objectives. Evaluate and recommend pricing and performance guarantees. * Serves as a liaison to business partners in pricing. Provide effective consultation and engage stakeholders in pricing initiatives. * Continually assesses pricing initiatives; recommend changes to increase effectiveness. Designs and develops pricing programs and resources. * Supports systems to track metrics / key performance indicators to measure success and deliver profitable business growth * Contributes to project teams as needed Financial Planning * Assist in the preparation of the annual budget and periodic reforecasts * Be a business partner to assigned clients and internal departments * Provide ad hoc analysis to project teams as assigned. Includes performing ROI and other analytics for decision making Education, Experience, Qualifications: * Requires a Bachelor's Degree from an accredited college or university in finance or accounting * 5 or more years of business analytics experience * Strong research and analytic skills (manage, interpret, correlate, etc.), * Excellent writing skills and ability to communicate effectively with a wide range of external contacts. * Professional presence and strong business acumen * Ability to think strategically and creatively, manage multiple tasks and projects, pay sharp attention to detail, adjust to changing circumstances and organize time efficiently * Strong analytical and problem-solving skills * Ability to create models based on various scenarios/possibilities * Internally motivated self-starter, comfortable with ambiguity and an extremely fast-paced environment We offer excellent benefits to eligible employees, including 401(k), holidays, vacations and more. In select states, patient care is provided by an independent physician-owned corporation. Quad/Graphics is an equal employment opportunity employer. The Company's policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military or veteran status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories. Drug Free Workplace Quad/Graphics, Inc. Sussex WI

Senior Marketing Strategist

Quad/Graphics, Inc.