Senior Marketing Specialist (Customer Loyalty Incentives)

Wesco Pittsburgh , PA 15201

Posted 1 week ago

  • Coordinate with key contacts for implementation and communication of sales promotions and marketing campaigns from concept development to finished product, including development of marketing collateral such as social and digital campaigns, as well as traditional marketing such as direct mailers, brochures, flyers, catalog pages, etc.

  • Assist with development and manage tracking of lead-generation activities such as link building, directory listings, blog, social media, and online press release generation, as requested

  • Monitor customer engagement and Key Performance Indicators (KPIs) of marketing campaigns and provide insight on how to improve or expand marketing campaigns..

  • Assist with research and analysis activities such as web metrics/trend analysis and tracking, competitive web site/eCommerce monitoring, customer research, and competitor research.

  • Support sales and marketing needs of sales and supplier product groups at global, national, regional, and local levels.

  • Monitor customer engagement and Key Performance Indicators (KPIs) of marketing campaigns and provide insight on how to improve or expand marketing campaigns.

EXPERIENCE:

  • 4 to 5 years required, 6 years preferred of product, solution or field marketing experience, preferably in Fortune 500 company.

EDUCATION:

  • Bachelor's degree in marketing, communications, or relevant industry preferred.

SKILLS/REQUIREMENTS:

  • A proven track record of building and managing a successful brand governance program

  • Experience in brand governance or brand specialization work with Fortune 500 level B2B companies

  • Knowledge of brand and visual identity purpose, standards and guidelines

  • Understanding where flexibility is called for versus rigid standards

  • Strong communication, interpersonal and people skills

  • Proven ability to manage multiple projects simultaneously

  • Strong presentation skills and the ability to influence stakeholders at multiple levels in the organization

  • Highly organized and detail oriented, with a customer-centric focus and commitment to quality.

  • Demonstrated ability to work independently but a collaborative nature

  • Intermediate to advanced proficiency with Microsoft Office Suite (Word, Excel, Powerpoint), working knowledge and basic- to intermediate-level HTML or wordpress skills.

WESCO International, Inc., including its subsidiaries and affiliates ("WESCO"), is an Equal Opportunity and Affirmative Action Employer. It is the policy of WESCO to not discriminate against any job applicant or employee based on age, race, religion, color, handicap, sex, physical condition, disability, sexual orientation, gender identity, national origin, or protected veteran status or any other protected status. This policy includes but is not limited to the following: recruitment and employment, promotion, demotion, transfer, compensation, selection for training including apprenticeship, layoff, or termination.

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Senior Marketing Specialist (Customer Loyalty Incentives)

Wesco