Senior Marketing Specialist

The Cook & Boardman Group, LLC Winston Salem , NC 27108

Posted 2 months ago

Summary

Marketing generalist with a strong, demonstrated ability to plan, write, edit, and publish content with a consistent voice across various channels. Our ideal candidate is a creative marketing professional with a writing background and experience creating longer pieces of content to engage, inform, and retain customers. Graphic design experience preferred.

Essential Functions

  • Author marketing communication projects including case studies, white papers, sales presentations, company and product descriptions, press releases, social media and related content.

  • Contribute to marketing team initiatives, including website updates, video scripting, emails, and events.

  • Provide proofreading and editing support to other team members

  • Plan and deliver on communication objectives to showcase capabilities, products, and company positioning for our target audiences.

  • Other relative duties as assigned

Minimum Qualifications

  • Bachelor's Degree in marketing, communications or journalism, or an equivalent combination of education/experience

  • Strong background creating high-performing, persuasive content with excellent grammar, spelling, and attention to detail.

  • Expertise using Adobe Creative Suite or similar

  • 3-8+ years of experience in content marketing or related work

Knowledge, Skills and Abilities

  • Exceptional written, verbal, and interpersonal communication skills.

  • Organization and project management skills. Ability to manage multiple projects, problem solve, and meet deadlines.

  • Collaborative team player mentality with the ability to work in a fast-paced environment with cross-functional groups

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk, hear and see. The employee frequently is required to stand; walk; use hand to finger, handle or feel; and reach with hands and arms.

Work Environment

This job operates primarily in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. May occasionally require driving to project sites.

Qualification Requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

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Senior Marketing Specialist

The Cook & Boardman Group, LLC