Senior Marketing Specialist -- Digital Marketing

Johns Manville Corp Denver , CO 80208

Posted 6 months ago

Johns Manville is currently seeking qualified applicants for the Senior Marketing Specialist - Digital Marketing is a highly motivated, self-starter who will be responsible for designing, creating and implementing marketing programs to support the growth and expansion of Building Insulation products and/or services. This position will also develop the digital and social media strategy for the division.

Johns Manville (JM), headquartered in Denver, Colorado, employs approximately 350 people at its downtown headquarters in areas such as finance, human resources, legal, corporate affairs, and information technology. JM has more than 40 manufacturing facilities in North America, Europe and China. In addition, JM has technical centers in five locations around the globe, with its main center located in Littleton, Colorado.

Responsibilities:

  • Create and execute integrated marketing plan and targeted campaigns for assigned sales channel(s) and product(s).

  • Develop and manage digital and social media strategy, content, timelines and budgets.

  • Manage channel tradeshows.

  • Ensure all marketing initiatives, presentations and events are completed professionally, accurately, and on time.

  • Manage individual expense forecast.

Qualifications:

  • Bachelor's degree

  • 5+ years of marketing experience including digital or social media marketing role

  • Experience with SEO, web analytics, marketing automation, CMS and CRMs

  • Project Management experience or demonstration of owning and driving a project from start to finish with positive results

  • Ability to manage multiple work-streams simultaneously and complete marketing projects with minimal supervision

  • Travel up to 20% of time

  • Strong interpersonal, verbal, and written communication skills

Additional consideration given for:

  • Experience in B2B marketing

  • Working knowledge of Google Analytics or other 3rd party analytics solutions

  • Experience with content management systems (Adobe Experience Manager preferred)

  • Experience with marketing automation solutions (Pardot preferred)

  • Basic understanding of CRM solutions (Salesforce.com preferred)

  • Strong knowledge of applications that include Adobe CQ or equivalent, HTML5, CSS or other programming methods

  • Experience with graphic design, video production, Podcast development and/or website design and maintenance

  • Working knowledge of InDesign, Photoshop and Illustrator

  • Strong knowledge and understanding of Building Insulation or construction industry

  • Digital marketing agency experience a plus but not mandatory

Incumbent must be physically able to perform essential job functions. Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions.


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