Senior Marketing Programs Manager

Who we are:

MHC is an innovative, privately held international Software as a Service (SaaS) company committed to optimizing the speed, efficiency, and efficacy of information as it flows between people and systems. We are changing the way our customers work by automating content and processes across their core business functions. Our solutions accelerate digital transformation, allowing our customers to significantly increase productivity and improve communication by converting manual, complex or paper-based into highly automated digital processes. We are committed to our customers' success, and it shows. Our global team creates game changing success for over 1,200 organizations across 50 countries and 5 continents. For additional information visit: www.mhcautomation.com

Who we are looking for:

We are looking for a talented Senior Marketing Programs Manager to take full ownership for B2B campaign execution across customers, prospects, and partners. Our ideal candidate is a creative thinker with experience designing and executing multi-channel demand generation campaigns and account-based marketing programs. We are looking for a project management driven, organized, and highly accountable marketer who thrives on setting and achieving goals and driving pipeline for the sales team to close. A strong background in campaign ideation and execution across a variety of channels is required. You are a strategic collaborator with experience partnering with internal stakeholders to plan, launch, monitor, and optimize campaign performance through data analysis and adjustments.

You will own building awareness and leads for a B2B software product line and will have an opportunity to grow your career through achieving growth goals with the help of the highly motivated and creative Marketing team at MHC.

What you will get to do:

• Own and execute the product line's demand generation strategy, collaborating with marketing to drive pipeline growth through planning, campaign design, and execution

• Build strong partnerships with customers while driving cross-sell opportunities

• Grow engaged prospects database, accelerate engagement throughout the funnel, and drive quality pipeline that converts into bookings

• Support the partner ecosystem with programs and enablement materials helping establish stronger partnerships and increase referrals and bookings

• Collaborate closely with other Program Managers and other team members for timely execution of campaigns targeting prospects, customers, and partners

• Support the growing events and virtual events / webinar program by securing industry thought leaders as speakers, preparing event promotional strategies, presentation development, and leveraging events as part of your demand generation strategy

• Collaborate with the BDR team to ensure proper lead follow-ups and increase conversion to pipeline

• Partner with marketing team stakeholders to execute nurture programs

• Work with Marketing Operations on meaningful campaign results reporting and key takeaways for campaign optimization purposes and reporting throughout the organization

What you will need to succeed:

Knowledge and Skills:

• Solid understanding of new marketing technologies and B2B marketing trends

• Proven track record of delivering successful marketing campaigns and programs that achieve measurable results

• Strong analytical skills essential for campaign planning and effective targeting

• The ability to write effective short form copy (emails, social messages, landing pages)

• Demonstrated experience in designing and launching campaigns across multiple channels quickly and with ability to adjust based on performance

• Knowledge of B2B software and SaaS organizations strongly preferred

Education and Qualifications:

• 5+ years marketing experience

• Bachelor's degree in business, marketing, or equivalent experience

• Technical knowledge of the latest digital marketing tools, channels, including Salesforce, HubSpot, ZoomInfo, 6Sense (or equivalent), Gong, etc.

• This position offers the flexibility of remote work with occasional in-person collaboration at our Burnsville, MN headquarters office.

We are proud to be an equal opportunity employer and welcome our employee's differences, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Different makes us better - Join us.

This role is not eligible for visa sponsorship.