Senior Marketing Operations Specialist

Mindbody, Inc San Luis Obispo , CA 93403

Posted 2 months ago

The Senior Marketing Operations Specialist will be a key contributor in enabling MINDBODY's Marketing channels by providing data-driven insights as related to time & resource investment. This role requires high level of analytical skills and a strong background in Marketing Automation and CRM technologies. This position works in an evolving, fast-paced, dynamic environment. This individual will be partnering closely with leadership within Sales & Marketing, as well as Operations across other departments.

The marketing operations job family plays a critical role in our Go-To-Market strategy and is a link between the marketing acquisition, sales operations and data science teams. This team is responsible for measuring marketing performance, ensuring efficient investment and adoption in technology, and ensuring accountability across the marketing and sales departments. This team handles a range of tactical and strategic responsibilities, including lead management, process optimization, & data modeling, analytics and reporting.

MINIMUM QUALIFICATIONS AND REQUIREMENTS:

  • Bachelor's Degree in statistics a plus or related area, or equivalent experience

  • 3+ years of experience in marketing technology and/or marketing operations,

  • 3+ years CRM (Salesforce) with Administrator experience

  • 2+ years hands on admin experience with Marketing Automation

  • Certified Salesforce Administrator preferred

  • Lead funnel management experience within a SAAS environment with MQL model

  • Proven expertise in building out SFDC dashboards for Marketing and Sales Team

  • Proven experience deploying and optimizing lead or account scoring methods

  • Strong knowledge of marketing principles and the creative development and execution process

  • Excellent analytical skills, attention to detail, strong strategic thinking, & creative problem.

  • Adept at multi-tasking and juggling a variety of time-sensitive projects in a deadline driven environment

  • Strong self-starter who is a team player and can work independently.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

  • Analyze and interpret data to measure performance of our campaigns. Communicate initiatives and results of marketing campaigns to sales + leadership

  • Track, test, and analyze data relating to campaign metrics to improve and optimize programs by delivering reports to senior marketing management.

  • Support a strong metrics-based sales and marketing operations function; drive insights through research / analytics to enable and enrich sales discussions

  • Collaborate with Sales Operations, Demand Generation and Marketing Operations to continuously improve the overall effectiveness and efficiency

  • Provide ongoing insights into our lead management performance (MQL Model), building and analyzing reports, identifying bottlenecks and making recommendations for improvement.

  • Define and execute ongoing lifecycle experimentation efforts and regularly share best practices and key learnings with cross functional teams.

  • Analyze business performance and manage stakeholder requirements primarily related to Salesforce sales and marketing environments.

  • Support the Marketing Operations Manager and Data Science team to develop relevant dashboards and analytics, proactively providing insight into the performance of marketing & sales performance and identifying areas for focus and prioritization, while recommending revisions to existing reports, and assisting in the development of new reporting tools as needed.

  • Apply best practices to implement scalable, repeatable & comparable methods of measurement and performance tracking for campaign managers.

  • Develop controls on all data inputs and outputs to drive data cleanliness

  • Assist in new digital marketing projects/initiatives as necessary

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Senior Business Banking Specialist San Luis Obispo

Wells Fargo

Posted 3 days ago

VIEW JOBS 3/26/2020 12:00:00 AM 2020-06-24T00:00 Job Description Important Note: During the application process, ensure your contact information (email and phone number) is up to date and upload your current resume when submitting your application for consideration. To participate in some selection activities you will need to respond to an invitation. The invitation can be sent by both email and text message. In order to receive text message invitations, your profile must include a mobile phone number designated as "Personal Cell" or "Cellular" in the contact information of your application. At Wells Fargo, we want to satisfy our customers' financial needs and help them succeed financially. We're looking for talented people who will put our customers at the center of everything we do. Join our diverse and inclusive team where you'll feel valued and inspired to contribute your unique skills and experience. Help us build a better Wells Fargo. It all begins with outstanding talent. It all begins with you. Consumer Banking is an industry leader in supporting homeowners and consumers in addition to operating one of the most extensive banking franchises in the country. We serve mass market, affluent, and small business customers; as well as provide home and personal lending. Our focus is on delivering an exceptional experience for our customers through financial advice and guidance coupled with providing the products and services that will help them realize their financial hopes and dreams. We've built our team of top professionals by rewarding their accomplishments and ensuring they have what's needed to succeed. As a Sr. Business Banking Specialist at Wells Fargo you will be responsible for servicing and building relationships with small business customers with complex needs. You will work proactively to engage customers to understand what is most important to them and help with their complex needs. Sr. Business Banking Specialists work with a group of partners to deliver an exceptional customer experience, acquire, deepen, and retain relationships, and help small business customers with complex needs succeed financially. Your responsibilities include: * Build, manage and grow relationships with small business customers by asking questions to learn about their financial needs and gain an understanding of their short and long-term goals, share how Wells Fargo can help, follow up, and conduct proactive outreach via phone or in-person visits, and set, plan and execute appointments * Serve as a risk leader; understand and manage risks in the business, adhere to policies, procedures & controls and ensure compliance with applicable laws, rules & regulations. * Explain and demonstrate self-service digital options to customers * Maintain deep knowledge of bank products and services * Build relationships with branch team members and partners and work together to best serve customers * Complete service requests, establish new accounts, and submit credit applications * Make introductions to partners to help meet customer's broader financial needs * Help resolve customer concerns and escalate issues as needed * Acquire, retain and deepen small business customers by leveraging appropriate systems to set appointments and conduct follow-up * Participate in community organizations and build relationships with centers of influence This SAFE position has customer contact and job duties which may include the offering/negotiating of terms and/or taking an application for a dwelling secured transaction. As such, this position requires compliance with the S.A.F.E. Mortgage Licensing Act of 2008 and all related regulations. Ongoing employment is contingent upon meeting all such requirements, including acceptable background investigation results. Individuals in a SAFE position also must meet the Loan Originator requirements under Regulation Z (LO) outlined in the job expectations below. Required Qualifications * 3+ years of experience in one or a combination of the following: business, retail, recommending products and services, or customer service Desired Qualifications * 1+ year of experience as a Wells Fargo Business Banking Specialist, Personal Banker 2, Personal Banker 2 Registered or comparable job family * Knowledge and understanding of book of business * Completion of all modules of the Business Banking Specialist ELP training * Customer service focus with experience handling complex transactions across multiple systems * Experience building and maintaining effective relationships with customers and internal partners * Proficient with proactively sourcing, acquiring, building, and maintaining relationships with customers and colleagues * Knowledge and understanding of compliance controls, risk management and loss prevention * Ability to follow policies, procedures, and regulations * Ability to influence, educate, and connect customer to technology and share the value of digital banking options * Ability to interact with integrity and professionalism with customers and team members * High motivation with ability to successfully meet team objectives while maintaining individual performance * Experience mentoring and peer-coaching others * Extensive experience in asking questions and identifying complex financial needs in order to provide recommendations on products and services to customers * Experience leading or participating in events and activities for local networks or professional organizations, such as the chamber of commerce, professional business groups, or chapters of national organizations such as the Small Business Development Centers * Relevant military experience including working with military protocol and instructions, enlisted evaluations, officer/leadership reporting * Relevant military experience including working in personnel benefits management, processing military personnel orders or transitions, wartime readiness operations, human resources or military recruiting Other Desired Qualifications * Multilingual speakers are encouraged to apply Job Expectations * This position requires SAFE registration at the time of employment. Wells Fargo will initiate the SAFE registration process immediately after your employment start date. The Nationwide Mortgage Licensing System (NMLS) web site (http://fedregistry.nationwidelicensingsystem.org ) provides the MU4R questions and registration required for employment in this position. * Individuals in Loan Originator (LO) positions must meet the Consumer Financial Protection Bureau qualification requirements and comply with related Wells Fargo policies. The LO qualification requirements include meeting applicable financial responsibility, character, general financial fitness and criminal background standards. A current credit report will be used to assess your financial responsibility and credit fitness, however, a credit score is not included as part of the evaluation. Successful candidates must also meet ongoing regulatory requirements including additional screening, if necessary. * Successful completion of the Senior Business Specialist Academy within three months of offer. Street Address CA-San Luis Obispo: 665 Marsh St - San Luis Obispo, CA Disclaimer All offers for employment with Wells Fargo are contingent upon the candidate having successfully completed a criminal background check. Wells Fargo will consider qualified candidates with criminal histories in a manner consistent with the requirements of applicable local, state and Federal law, including Section 19 of the Federal Deposit Insurance Act. Relevant military experience is considered for veterans and transitioning service men and women. Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation. Wells Fargo San Luis Obispo CA

Senior Marketing Operations Specialist

Mindbody, Inc